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P 41
Pennington, Robert.
The Consumer Culture Theory of Brands / Robert. Pennington. - Newcastle-upon-Tyne : : Cambridge Scholars Publisher,, 2019. - 1 online resource (179 pages). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A5EE91F6-7C39-46D0-9070-8C87421FC47B. - ISBN 1527538745. - ISBN 9781527538740 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Pennington, Robert. Consumer Culture Theory of Brands. - Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019. - ISBN 9781527536845
Содержание:
Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications.
~РУБ DDC 658.8
Рубрики: Brand loyalty.
Consumption (Economics)
Brand loyalty.
Consumption (Economics)
Аннотация: Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s.
P 41
Pennington, Robert.
The Consumer Culture Theory of Brands / Robert. Pennington. - Newcastle-upon-Tyne : : Cambridge Scholars Publisher,, 2019. - 1 online resource (179 pages). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A5EE91F6-7C39-46D0-9070-8C87421FC47B. - ISBN 1527538745. - ISBN 9781527538740 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Pennington, Robert. Consumer Culture Theory of Brands. - Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019. - ISBN 9781527536845
Содержание:
Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications.
Рубрики: Brand loyalty.
Consumption (Economics)
Brand loyalty.
Consumption (Economics)
Аннотация: Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s.
2.
Подробнее
A 62
Antecedents and outcomes of employee-based brand equity / / Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov. - 4018/978-1-6684-3621-9. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2022]. - 1 online resource (xix, 297 pages) : : il ( час. мин.), 4018/978-1-6684-3621-9. - (Advances in business strategy and competitive advantage (ABSCA) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/045D28D8-D9E0-4FC6-84EF-74FD66BD82A3. - ISBN 9781668436233 (electronic book). - ISBN 166843623X (electronic book). - ISBN 9781668436240 (electronic bk.). - ISBN 1668436248 (electronic bk.)
Description based on online resource; title from digital title page (viewed on August 03, 2022).
Параллельные издания: Print version: : Antecedents and outcomes of employee-based brand equity. - Hershey PA : Business Science Reference, [2022]. - ISBN 9781668436219
Содержание:
Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review.
~РУБ DDC 658.8/343
Рубрики: Brand loyalty.
Customer loyalty.
Consumer satisfaction.
Employee morale--Marketing.
Performance--Marketing.
Personnel management--Marketing.
Organizational commitment--Marketing.
Corporate image--Marketing.
Consumer Behavior
Fidélité à une marque.
Consommateurs--Fidélité.
Consommateurs--Satisfaction.
Brand loyalty.
Consumer satisfaction.
Customer loyalty.
Personnel management--Marketing.
Аннотация: "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
Доп.точки доступа:
Bari, Muhammad Waseem, (1980-) \editor.\
Abrar, Muhammad, (1976-) \editor.\
Alaverdov, Emilia, (1978-) \editor.\
A 62
Antecedents and outcomes of employee-based brand equity / / Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov. - 4018/978-1-6684-3621-9. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2022]. - 1 online resource (xix, 297 pages) : : il ( час. мин.), 4018/978-1-6684-3621-9. - (Advances in business strategy and competitive advantage (ABSCA) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/045D28D8-D9E0-4FC6-84EF-74FD66BD82A3. - ISBN 9781668436233 (electronic book). - ISBN 166843623X (electronic book). - ISBN 9781668436240 (electronic bk.). - ISBN 1668436248 (electronic bk.)
Description based on online resource; title from digital title page (viewed on August 03, 2022).
Параллельные издания: Print version: : Antecedents and outcomes of employee-based brand equity. - Hershey PA : Business Science Reference, [2022]. - ISBN 9781668436219
Содержание:
Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review.
Рубрики: Brand loyalty.
Customer loyalty.
Consumer satisfaction.
Employee morale--Marketing.
Performance--Marketing.
Personnel management--Marketing.
Organizational commitment--Marketing.
Corporate image--Marketing.
Consumer Behavior
Fidélité à une marque.
Consommateurs--Fidélité.
Consommateurs--Satisfaction.
Brand loyalty.
Consumer satisfaction.
Customer loyalty.
Personnel management--Marketing.
Аннотация: "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
Доп.точки доступа:
Bari, Muhammad Waseem, (1980-) \editor.\
Abrar, Muhammad, (1976-) \editor.\
Alaverdov, Emilia, (1978-) \editor.\
Page 1, Results: 2