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1.
Подробнее
H 65
Hidalgo, Danielle Antoinette,.
Dance music spaces : : clubs, clubbers, and DJs navigating authenticity, branding, and commercialism / / Danielle Antoinette Hidalgo. - Lanham : : Lexington Books,, 2022. - 1 online resource. - (Critical perspectives on music and society). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/F43041E0-A9CC-4EA6-B472-384B6D57EDCE. - ISBN 1793607559 (electronic book). - ISBN 9781793607553 (electronic book)
Description based upon online resource; title from PDF title page (viewed February 14, 2022).
Параллельные издания: Print version: : Hidalgo, Danielle Antoinette. Dance music spaces. - Lanham : Lexington Books, 2022. - ISBN 9781793607546
Содержание:
Introduction. "This Must Be the Place" : Making Sense of Dance Music Today -- Experiencing Bliss : Spaces of Respite, Release and Transcendence in Dance Music -- The Blessed Madonna, Honey Dijon, and Peggy Gou : Different Kinds of DJs -- Contemporary Dance Music Spaces and Their Dance Floors : A Snapshot -- "We Still Believe. Do You?" : Navigating and Challenging the Business of Contemporary Dance Music -- Conclusion. Future Possibilities for Dance Music: "Never for Money, Always for Love" and Other Challenges.
~РУБ DDC 781.648
Рубрики: Electronic dance music--Social aspects.
Rave culture.
Authenticity (Philosophy)
Branding (Marketing)
Commercialism.
Authenticity (Philosophy)
Branding (Marketing)
Commercialism.
Rave culture.
Аннотация: "Using a concept she calls authenticity maneuvering to explain how clubs, clubbers, and DJs navigate authenticity, branding, and commercialism, Danielle Hidalgo argues that the strategic use of a rave ethos bolsters acceptance in dance music spaces while also making commercial practices less visible or problematic"--
H 65
Hidalgo, Danielle Antoinette,.
Dance music spaces : : clubs, clubbers, and DJs navigating authenticity, branding, and commercialism / / Danielle Antoinette Hidalgo. - Lanham : : Lexington Books,, 2022. - 1 online resource. - (Critical perspectives on music and society). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/F43041E0-A9CC-4EA6-B472-384B6D57EDCE. - ISBN 1793607559 (electronic book). - ISBN 9781793607553 (electronic book)
Description based upon online resource; title from PDF title page (viewed February 14, 2022).
Параллельные издания: Print version: : Hidalgo, Danielle Antoinette. Dance music spaces. - Lanham : Lexington Books, 2022. - ISBN 9781793607546
Содержание:
Introduction. "This Must Be the Place" : Making Sense of Dance Music Today -- Experiencing Bliss : Spaces of Respite, Release and Transcendence in Dance Music -- The Blessed Madonna, Honey Dijon, and Peggy Gou : Different Kinds of DJs -- Contemporary Dance Music Spaces and Their Dance Floors : A Snapshot -- "We Still Believe. Do You?" : Navigating and Challenging the Business of Contemporary Dance Music -- Conclusion. Future Possibilities for Dance Music: "Never for Money, Always for Love" and Other Challenges.
Рубрики: Electronic dance music--Social aspects.
Rave culture.
Authenticity (Philosophy)
Branding (Marketing)
Commercialism.
Authenticity (Philosophy)
Branding (Marketing)
Commercialism.
Rave culture.
Аннотация: "Using a concept she calls authenticity maneuvering to explain how clubs, clubbers, and DJs navigate authenticity, branding, and commercialism, Danielle Hidalgo argues that the strategic use of a rave ethos bolsters acceptance in dance music spaces while also making commercial practices less visible or problematic"--
2.
Подробнее
G 54
Global branding : : breakthroughs in research and practice / / [edited by] Information Resources Management Association. - Hershey, PA : : Business Science Reference,, [2020]. - 1 online resource (2 volumes). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A3747D81-90E2-4DE9-B345-8B1576D2C324. - ISBN 9781522592839 (electronic book). - ISBN 1522592830 (electronic book)
Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Global branding. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781522592822
Содержание:
Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities.
~РУБ DDC 658.8/27
Рубрики: Branding (Marketing)
International business enterprises.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing)
International business enterprises.
Аннотация: "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
Доп.точки доступа:
Information Resources Management Association,
G 54
Global branding : : breakthroughs in research and practice / / [edited by] Information Resources Management Association. - Hershey, PA : : Business Science Reference,, [2020]. - 1 online resource (2 volumes). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A3747D81-90E2-4DE9-B345-8B1576D2C324. - ISBN 9781522592839 (electronic book). - ISBN 1522592830 (electronic book)
Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Global branding. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781522592822
Содержание:
Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities.
Рубрики: Branding (Marketing)
International business enterprises.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing)
International business enterprises.
Аннотация: "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
Доп.точки доступа:
Information Resources Management Association,
3.
Подробнее
N 52
New techniques for brand management in the healthcare sector / / [edited by] Ana Pinto Borges, Paula Rodrigues. - Hershey, PA : : IGI Global, Business Science Reference,, [2021]. - 1 online resource (xvii, 244 pages). - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/7C3B1171-096D-4131-8CC8-72B762B3CC44. - ISBN 9781799830368 (electronic book). - ISBN 1799830365 (electronic book). - ISBN 9781799830375 (electronic bk.). - ISBN 1799830373 (electronic bk.)
"Premier reference source"--Cover. Description based on online resource; title from digital title page (viewed on January 07, 2021).
Параллельные издания: Print version: : New techniques for brand management in the healthcare sector. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799830344
~РУБ DDC 362.1068/8
Рубрики: Medical care--Marketing.
Branding (Marketing)
Medical tourism--Marketing.
Branding (Marketing)
Medical care--Marketing.
Аннотация: "This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--
Доп.точки доступа:
Borges, Ana Pinto, (1980-) \editor.\
N 52
New techniques for brand management in the healthcare sector / / [edited by] Ana Pinto Borges, Paula Rodrigues. - Hershey, PA : : IGI Global, Business Science Reference,, [2021]. - 1 online resource (xvii, 244 pages). - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/7C3B1171-096D-4131-8CC8-72B762B3CC44. - ISBN 9781799830368 (electronic book). - ISBN 1799830365 (electronic book). - ISBN 9781799830375 (electronic bk.). - ISBN 1799830373 (electronic bk.)
"Premier reference source"--Cover. Description based on online resource; title from digital title page (viewed on January 07, 2021).
Параллельные издания: Print version: : New techniques for brand management in the healthcare sector. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799830344
Рубрики: Medical care--Marketing.
Branding (Marketing)
Medical tourism--Marketing.
Branding (Marketing)
Medical care--Marketing.
Аннотация: "This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--
Доп.точки доступа:
Borges, Ana Pinto, (1980-) \editor.\
4.
Подробнее
I 67
Insights, innovation, and analytics for optimal customer engagement / / [edited by] Samala Nagaraj. - 4018/978-1-7998-3919-4. - Hershey, Pennsylvania : : IGI Global, Business Science Reference,, [2021]. - 1 online resource (334 pages) ( час. мин.), 4018/978-1-7998-3919-4. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/87E9D2C2-9B72-4B09-926F-BEE8F175D356. - ISBN 1799839206 (electronic book). - ISBN 9781799839200 (electronic bk.)
"Premier reference source"--Cover. Description based on online resource; title from digital title page (viewed on March 09, 2021).
Параллельные издания: Print version: :
Содержание:
Chapter 1. Augmented reality and its relationship with customer experience in retailing -- Chapter 2. Examination of empirical studies on customer engagement, online engagement, and social media engagement -- Chapter 3. Customer engagement: theoretical framework, reviewing, and cataloguing -- Chapter 4. Review of customer activism concepts: implications for customer engagement management -- Chapter 5. The role of customer engagement in the COVID-19 era -- Chapter 6. Creative and innovative ways of consumer engagement -- Chapter 7. Impact of artificial intelligence in the future of retail and customer engagement -- Chapter 8. Firms and consumer attitudes in the digital market: analytical hierarchy process approach -- Chapter 9. Valuing wellbeing: a step closer to optimum customer engagement -- Chapter 10. Online retailing and customer engagement: the changing paradigm of customer relationship management (CRM) -- Chapter 11. Determinants of customer engagement in electronic word of mouth (eWOM) communication -- Chapter 12. It's all about creating customer value: activating engagement through CRM-driven projects -- Chapter 13. Artificial intelligence in the hospitality sector.
~РУБ DDC 658.8/12
Рубрики: Customer relations--Management.
Branding (Marketing)
Consumer satisfaction.
Branding (Marketing)
Consumer satisfaction.
Customer relations--Management.
Аннотация: "This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--
Доп.точки доступа:
Nagaraj, Samala, (1980-) \editor.\
IGI Global,
I 67
Insights, innovation, and analytics for optimal customer engagement / / [edited by] Samala Nagaraj. - 4018/978-1-7998-3919-4. - Hershey, Pennsylvania : : IGI Global, Business Science Reference,, [2021]. - 1 online resource (334 pages) ( час. мин.), 4018/978-1-7998-3919-4. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/87E9D2C2-9B72-4B09-926F-BEE8F175D356. - ISBN 1799839206 (electronic book). - ISBN 9781799839200 (electronic bk.)
"Premier reference source"--Cover. Description based on online resource; title from digital title page (viewed on March 09, 2021).
Параллельные издания: Print version: :
Содержание:
Chapter 1. Augmented reality and its relationship with customer experience in retailing -- Chapter 2. Examination of empirical studies on customer engagement, online engagement, and social media engagement -- Chapter 3. Customer engagement: theoretical framework, reviewing, and cataloguing -- Chapter 4. Review of customer activism concepts: implications for customer engagement management -- Chapter 5. The role of customer engagement in the COVID-19 era -- Chapter 6. Creative and innovative ways of consumer engagement -- Chapter 7. Impact of artificial intelligence in the future of retail and customer engagement -- Chapter 8. Firms and consumer attitudes in the digital market: analytical hierarchy process approach -- Chapter 9. Valuing wellbeing: a step closer to optimum customer engagement -- Chapter 10. Online retailing and customer engagement: the changing paradigm of customer relationship management (CRM) -- Chapter 11. Determinants of customer engagement in electronic word of mouth (eWOM) communication -- Chapter 12. It's all about creating customer value: activating engagement through CRM-driven projects -- Chapter 13. Artificial intelligence in the hospitality sector.
Рубрики: Customer relations--Management.
Branding (Marketing)
Consumer satisfaction.
Branding (Marketing)
Consumer satisfaction.
Customer relations--Management.
Аннотация: "This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--
Доп.точки доступа:
Nagaraj, Samala, (1980-) \editor.\
IGI Global,
5.
Подробнее
R 22
Raposo, Daniel.
Design, Visual Communication and Branding. / Daniel. Raposo. - Newcastle-upon-Tyne : : Cambridge Scholars Publishing,, 2022. - 1 online resource (191 p.). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/297D21EA-F9BC-420E-B01B-AED064E49BB1. - ISBN 1527580555 (electronic book). - ISBN 9781527580558 (electronic bk.)
Параллельные издания: Print version: : Raposo, Daniel Design, Visual Communication and Branding. - Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2022. - ISBN 9781527580541
~РУБ DDC 658.827
Рубрики: Branding (Marketing)
Аннотация: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in bra.
R 22
Raposo, Daniel.
Design, Visual Communication and Branding. / Daniel. Raposo. - Newcastle-upon-Tyne : : Cambridge Scholars Publishing,, 2022. - 1 online resource (191 p.). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/297D21EA-F9BC-420E-B01B-AED064E49BB1. - ISBN 1527580555 (electronic book). - ISBN 9781527580558 (electronic bk.)
Параллельные издания: Print version: : Raposo, Daniel Design, Visual Communication and Branding. - Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2022. - ISBN 9781527580541
Рубрики: Branding (Marketing)
Аннотация: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in bra.
6.
Подробнее
H 22
Handbook of research on future policies and strategies for nation branding / / Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. - 4018/978-1-7998-7533-8. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2021]. - 1 online resource (27 PDFs (383 pages)) ( час. мин.), 4018/978-1-7998-7533-8. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3276E201-37DC-422F-9893-847A394424D1. - ISBN 1799875350 (ebook). - ISBN 9781799875352 (electronic bk.)
Description based on title screen (IGI Global, viewed 07/18/2021).
Параллельные издания: Print version: :
Содержание:
Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health.
~РУБ DDC 658.8/27
Рубрики: Place marketing.
Branding (Marketing)
Tourism.
Branding (Marketing)
Place marketing.
Tourism.
Аннотация: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--
Доп.точки доступа:
Pistikou, Viktoria, (1986-) \editor.\
Masouras, Andreas, (1980-) \editor.\
Komodromos, Marcos, \editor.\
IGI Global,
H 22
Handbook of research on future policies and strategies for nation branding / / Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. - 4018/978-1-7998-7533-8. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2021]. - 1 online resource (27 PDFs (383 pages)) ( час. мин.), 4018/978-1-7998-7533-8. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3276E201-37DC-422F-9893-847A394424D1. - ISBN 1799875350 (ebook). - ISBN 9781799875352 (electronic bk.)
Description based on title screen (IGI Global, viewed 07/18/2021).
Параллельные издания: Print version: :
Содержание:
Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health.
Рубрики: Place marketing.
Branding (Marketing)
Tourism.
Branding (Marketing)
Place marketing.
Tourism.
Аннотация: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--
Доп.точки доступа:
Pistikou, Viktoria, (1986-) \editor.\
Masouras, Andreas, (1980-) \editor.\
Komodromos, Marcos, \editor.\
IGI Global,
Page 1, Results: 6