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1.
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B 97
Business and institutional translation : : new insights and reflections / / edited by Éric Poirier and Daniel Gallego-Hernández. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, ©2018. - 1 online resource (xiii, 240 pages) : : il. - 8 English, 3 French, and 3 Spanish contributions. - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/CBA0408A-00DC-4ED8-B8C7-16B4F462DE66. - ISBN 9781527521421 (electronic bk.). - ISBN 1527521427 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Business and institutional translation. - Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. - ISBN 1527507602
~РУБ DDC 418.02
Рубрики: Translating and interpreting.
Communication of technical information.
Business communication.
Business communication.
Communication of technical information.
Translating and interpreting.
FOREIGN LANGUAGE STUDY / Multi-Language Phrasebooks
LANGUAGE ARTS & DISCIPLINES / Alphabets & Writing Systems
LANGUAGE ARTS & DISCIPLINES / Grammar & Punctuation
LANGUAGE ARTS & DISCIPLINES / Linguistics / General
LANGUAGE ARTS & DISCIPLINES / Readers
LANGUAGE ARTS & DISCIPLINES / Spelling
Доп.точки доступа:
Poirier, Éric, (1965-) \editor.\
Gallego-Hernández, Daniel, \editor.\
B 97
Business and institutional translation : : new insights and reflections / / edited by Éric Poirier and Daniel Gallego-Hernández. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, ©2018. - 1 online resource (xiii, 240 pages) : : il. - 8 English, 3 French, and 3 Spanish contributions. - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/CBA0408A-00DC-4ED8-B8C7-16B4F462DE66. - ISBN 9781527521421 (electronic bk.). - ISBN 1527521427 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Business and institutional translation. - Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. - ISBN 1527507602
Рубрики: Translating and interpreting.
Communication of technical information.
Business communication.
Business communication.
Communication of technical information.
Translating and interpreting.
FOREIGN LANGUAGE STUDY / Multi-Language Phrasebooks
LANGUAGE ARTS & DISCIPLINES / Alphabets & Writing Systems
LANGUAGE ARTS & DISCIPLINES / Grammar & Punctuation
LANGUAGE ARTS & DISCIPLINES / Linguistics / General
LANGUAGE ARTS & DISCIPLINES / Readers
LANGUAGE ARTS & DISCIPLINES / Spelling
Доп.точки доступа:
Poirier, Éric, (1965-) \editor.\
Gallego-Hernández, Daniel, \editor.\
2.
Подробнее
M 55
Mendes de Oliveira, de Oliveira, Milene,.
Business Negotiations in ELF from a Cultural Linguistic Perspective / / Milene Mendes de Oliveira. - 1515/9783110630466. - Berlin ; ; Boston : : De Gruyter Mouton,, ©2020. - 1 online resource (XXIII, 204 pages). ( час. мин.), 1515/9783110630466. - (Applications of cognitive linguistics ; ; volume 43). - In English. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/19F7858F-E4D7-4978-9754-74C0BA92DB00. - ISBN 311063046X. - ISBN 9783110630466 (electronic bk.)
Online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019).
Параллельные издания:
1. Print version: :
2. Print version: :
~РУБ DDC 658.4052
Рубрики: Negotiation in business.
Business communication.
Language and culture.
International business enterprises
LANGUAGE ARTS & DISCIPLINES--Linguistics--General.
Business communication.
International business enterprises.
Language and culture.
Negotiation in business.
Аннотация: Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
M 55
Mendes de Oliveira, de Oliveira, Milene,.
Business Negotiations in ELF from a Cultural Linguistic Perspective / / Milene Mendes de Oliveira. - 1515/9783110630466. - Berlin ; ; Boston : : De Gruyter Mouton,, ©2020. - 1 online resource (XXIII, 204 pages). ( час. мин.), 1515/9783110630466. - (Applications of cognitive linguistics ; ; volume 43). - In English. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/19F7858F-E4D7-4978-9754-74C0BA92DB00. - ISBN 311063046X. - ISBN 9783110630466 (electronic bk.)
Online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019).
Параллельные издания:
1. Print version: :
2. Print version: :
Рубрики: Negotiation in business.
Business communication.
Language and culture.
International business enterprises
LANGUAGE ARTS & DISCIPLINES--Linguistics--General.
Business communication.
International business enterprises.
Language and culture.
Negotiation in business.
Аннотация: Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
3.
Подробнее
M 41
Mautner, Gerlinde.
Handbook of Business Communication [[electronic resource] :] : Linguistic Approaches. / Gerlinde. Mautner, Rainer, Franz. - Berlin/Boston : : De Gruyter,, 2016. - 1 online resource (712 p.). - (Handbooks of Applied Linguistics [HAL] ; ; v.13). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/0993B24A-D6BF-41B2-B4AB-A7F0246004D9. - ISBN 9781614514862. - ISBN 1614514860
Description based upon print version of record.
Параллельные издания: Print version: : Mautner, Gerlinde Handbook of Business Communication : Linguistic Approaches. - Berlin/Boston : De Gruyter,c2016. - ISBN 9781614516835
Содержание:
Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach
12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain
20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index
~РУБ DDC 658.45
Рубрики: Wirtschaftssprache
Unternehmen
Kommunikation
Business communication.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Business communication.
Аннотация: The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.
Доп.точки доступа:
Rainer, Franz.
M 41
Mautner, Gerlinde.
Handbook of Business Communication [[electronic resource] :] : Linguistic Approaches. / Gerlinde. Mautner, Rainer, Franz. - Berlin/Boston : : De Gruyter,, 2016. - 1 online resource (712 p.). - (Handbooks of Applied Linguistics [HAL] ; ; v.13). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/0993B24A-D6BF-41B2-B4AB-A7F0246004D9. - ISBN 9781614514862. - ISBN 1614514860
Description based upon print version of record.
Параллельные издания: Print version: : Mautner, Gerlinde Handbook of Business Communication : Linguistic Approaches. - Berlin/Boston : De Gruyter,c2016. - ISBN 9781614516835
Содержание:
Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach
12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain
20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index
Рубрики: Wirtschaftssprache
Unternehmen
Kommunikation
Business communication.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Business communication.
Аннотация: The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.
Доп.точки доступа:
Rainer, Franz.
Page 1, Results: 3