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Отмеченные записи: 0
1.
Подробнее
DDC 658.8/342
A 55
Andrews, Christopher K. ,
The overworked consumer : : self-checkouts, supermarkets, and the do-it-yourself economy / / Christopher K. Andrews. - Lanham : : Lexington Books,, [2019]. - 1 online resource (xiv, 191 pages) : il. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/D65C392C-AC7C-410E-B950-8791782ED787. - ISBN 9781498543798 (electronic book). - ISBN 1498543790 (electronic book)
Description based on online resource; title from digital title page (viewed on January 17, 2019).
Параллельные издания: Print version: : Andrews, Christopher K., author. Overworked consumer. - Lanham : Lexington Books, [2019]. - ISBN 9781498543781
Содержание:
Acknowledgments -- Self-service and the do-it-yourself economy -- Putting customers to work -- Supermarkets, self-checkout lanes, and self-service -- Why are there still so many jobs? -- Shopping with the lonely crowd -- The overworked consumer -- References -- About the author.
~РУБ DDC 658.8/342
Рубрики: Self-service (Economics)--United States.
Do-it-yourself work.
Consumer behavior--United States.
BUSINESS & ECONOMICS / Economics / Macroeconomics.
POLITICAL SCIENCE / Economic Conditions.
Consumption (Economics)
Technological innovations--Social aspects.
United States.
A 55
Andrews, Christopher K. ,
The overworked consumer : : self-checkouts, supermarkets, and the do-it-yourself economy / / Christopher K. Andrews. - Lanham : : Lexington Books,, [2019]. - 1 online resource (xiv, 191 pages) : il. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/D65C392C-AC7C-410E-B950-8791782ED787. - ISBN 9781498543798 (electronic book). - ISBN 1498543790 (electronic book)
Description based on online resource; title from digital title page (viewed on January 17, 2019).
Параллельные издания: Print version: : Andrews, Christopher K., author. Overworked consumer. - Lanham : Lexington Books, [2019]. - ISBN 9781498543781
Содержание:
Acknowledgments -- Self-service and the do-it-yourself economy -- Putting customers to work -- Supermarkets, self-checkout lanes, and self-service -- Why are there still so many jobs? -- Shopping with the lonely crowd -- The overworked consumer -- References -- About the author.
Рубрики: Self-service (Economics)--United States.
Do-it-yourself work.
Consumer behavior--United States.
BUSINESS & ECONOMICS / Economics / Macroeconomics.
POLITICAL SCIENCE / Economic Conditions.
Consumption (Economics)
Technological innovations--Social aspects.
United States.
2.
Подробнее
DDC 306.3
S 94
Sustainable Consumption, Promise or Myth? Case Studies from the Field / / edited by Jean Leon Boucher, Jukka Heinonen. - 1st edition. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, 2019. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/76975319-4AC5-4BF7-ABFE-CA47AF781115. - ISBN 9781527529335 (e-book). - ISBN 1527529339
Параллельные издания:
~РУБ DDC 306.3
Рубрики: Consumption (Economics)--Environmental aspects.
Sustainability--Economic aspects.
Sustainable living.
POLITICAL SCIENCE / Public Policy / Cultural Policy.
SOCIAL SCIENCE / Anthropology / Cultural.
SOCIAL SCIENCE / Popular Culture.
Consumption (Economics)--Environmental aspects.
Sustainable living.
Аннотация: This book brings together a number of recent case studies from the broad field of sustainable consumption. As they evaluate the promises, myths, and critiques of sustainable consumption, these essays can also be categorized into a range of different societal perspectives, from the individual to collectivities.The first chapters explore the personal consumer, discussing how individual consumptive choices relate to lifestyle and culture, and how choices are reflected in the carbon footprints of consumers and vehicles like the automobile.
Доп.точки доступа:
Jean Leon Boucher, \editor.\
Jukka Heinonen, \editor.\
S 94
Sustainable Consumption, Promise or Myth? Case Studies from the Field / / edited by Jean Leon Boucher, Jukka Heinonen. - 1st edition. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, 2019. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/76975319-4AC5-4BF7-ABFE-CA47AF781115. - ISBN 9781527529335 (e-book). - ISBN 1527529339
Параллельные издания:
Рубрики: Consumption (Economics)--Environmental aspects.
Sustainability--Economic aspects.
Sustainable living.
POLITICAL SCIENCE / Public Policy / Cultural Policy.
SOCIAL SCIENCE / Anthropology / Cultural.
SOCIAL SCIENCE / Popular Culture.
Consumption (Economics)--Environmental aspects.
Sustainable living.
Аннотация: This book brings together a number of recent case studies from the broad field of sustainable consumption. As they evaluate the promises, myths, and critiques of sustainable consumption, these essays can also be categorized into a range of different societal perspectives, from the individual to collectivities.The first chapters explore the personal consumer, discussing how individual consumptive choices relate to lifestyle and culture, and how choices are reflected in the carbon footprints of consumers and vehicles like the automobile.
Доп.точки доступа:
Jean Leon Boucher, \editor.\
Jukka Heinonen, \editor.\
3.
Подробнее
DDC 339.47
C 11
Cáceres, Carlos,.
Analyzing the effects of financial and housing wealth on consumption using micro data / / by Carlos Caceres. - [Washington, D.C.] : : International Monetary Fund,, ©2019. - 1 online resource (33 pages). - (IMF Working Paper ; ; WP/19/115). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/ADF2B054-F864-4A9E-AB9A-1FB1F5AACB4B. - ISBN 1498317227. - ISBN 9781498317221 (electronic bk.)
Online resource; title from PDF title page (IMF, viewed Sept. 3, 2020).
Параллельные издания: Print version: : Caceres, Carlos. Analyzing the Effects of Financial and Housing Wealth on Consumption Using Micro Data. - Washington, D.C. : International Monetary Fund, ©2019. - ISBN 9781498316477
Содержание:
Data and empirical methodology -- Macro-based evidence -- Micro-based evidence: main results.
~РУБ DDC 339.47
Рубрики: Consumption (Economics)--United States.
Wealth--United States.
Consumption (Economics)
Wealth.
United States.
Аннотация: This paper analyzes the existence of 'wealth effects' derived from net equity (in the form of housing, financial assets, and total net worth) on consumption. The study uses longitudinal household-level data?from the Panel Study of Income Dynamics (PSID)?covering about 7,000-9,000 households in the U.S., with the estimations carried over the period 1999-2017. Overall, wealth effects are found to be relatively large and significant for housing wealth, but less so for other types of wealth, including stocks. Furthermore, the analysis shows how these estimated marginal propensities to consume (MPC) from wealth are closely linked to household characteristics, including income and demographic factors. Finally, underlying structural changes in household characteristics point to potentially lower aggregate MPCs from wealth going forward.
Доп.точки доступа:
International Monetary Fund,
C 11
Cáceres, Carlos,.
Analyzing the effects of financial and housing wealth on consumption using micro data / / by Carlos Caceres. - [Washington, D.C.] : : International Monetary Fund,, ©2019. - 1 online resource (33 pages). - (IMF Working Paper ; ; WP/19/115). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/ADF2B054-F864-4A9E-AB9A-1FB1F5AACB4B. - ISBN 1498317227. - ISBN 9781498317221 (electronic bk.)
Online resource; title from PDF title page (IMF, viewed Sept. 3, 2020).
Параллельные издания: Print version: : Caceres, Carlos. Analyzing the Effects of Financial and Housing Wealth on Consumption Using Micro Data. - Washington, D.C. : International Monetary Fund, ©2019. - ISBN 9781498316477
Содержание:
Data and empirical methodology -- Macro-based evidence -- Micro-based evidence: main results.
Рубрики: Consumption (Economics)--United States.
Wealth--United States.
Consumption (Economics)
Wealth.
United States.
Аннотация: This paper analyzes the existence of 'wealth effects' derived from net equity (in the form of housing, financial assets, and total net worth) on consumption. The study uses longitudinal household-level data?from the Panel Study of Income Dynamics (PSID)?covering about 7,000-9,000 households in the U.S., with the estimations carried over the period 1999-2017. Overall, wealth effects are found to be relatively large and significant for housing wealth, but less so for other types of wealth, including stocks. Furthermore, the analysis shows how these estimated marginal propensities to consume (MPC) from wealth are closely linked to household characteristics, including income and demographic factors. Finally, underlying structural changes in household characteristics point to potentially lower aggregate MPCs from wealth going forward.
Доп.точки доступа:
International Monetary Fund,
4.
Подробнее
DDC 334
S 53
Sharing economy and the impact of collaborative consumption / / [edited by] Iviane Ramos de Luna, Àngels Fitó-Bertran, Josep Lladós-Masllorens and Francisco Liébana-Cabanillas. - 4018/978-1-5225-9928-9. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2020]. - 1 online resource (25 PDFs (323 pages)) ( час. мин.), 4018/978-1-5225-9928-9. - (Advances in finance, accounting, and economics (AFAE) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AFC09E73-BF48-46AC-855E-67C75CE21B74. - ISBN 1522599304 (electronic book). - ISBN 9781522599302 (electronic bk.). - ISBN 1522599282. - ISBN 9781522599289. - ISBN 1522599290. - ISBN 9781522599296
"Premier Reference Source.". Online resource; title from digital title page (viewed on October 01, 2019).
Параллельные издания: Print version: :
Содержание:
Section 1. Sharing economy beyond collaborative consumption. Chapter 1. A conceptual framework of value sharing in the sharing economy ; Chapter 2. The politics of the sharing economy ; Chapter 3. The impact of collaborative consumption on sustainable development -- Section 2. Digital platforms and network capitalism. Chapter 4. Pricing rental tourist accommodation: Airbnb in Barcelona ; Chapter 5. The impact of sharing economy in heritage neighborhoods in Granada ; Chapter 6. Uber's strategy as a competitive business model of sharing economy ; Chapter 7. Manufactured risks of reward-based crowdfunding platforms ; Chapter 8. The strategic governance of sharing platforms: transaction costs and integration mechanisms -- Section 3. Collaborative consumption and consumer behavior. Chapter 9. What pulls consumers in and what pushes consumers out ; Chapter 10. Why rideshare?: an analysis of factors influencing intention to use ; Chapter 11. Determining factors of user satisfaction for bicycle-sharing systems: malagabici case study ; Chapter 12. How do food delivery platforms affect urban logistics?: the case of Glovo in Barcelona as a preliminary study ; Chapter 13. Collaborative finance and its hurdles to overcome ; Chapter 14. We are all digital tourists, but are all digital tourists the same?: characterization of digital tourists based on technology use.
~РУБ DDC 334
Рубрики: Cooperation.
Economic development.
Consumption (Economics)
Electronic books.
Consumption (Economics)
Cooperation.
Economic development.
Аннотация: "This book examines the impact of sharing services on society as well as the importance of the sharing economy development in the coming years. It also explores issues related to these sharing services such as regulations, the technological aspects involved in these platforms, and the impact on the tourism sector and consumer behavior"--
Доп.точки доступа:
Luna, Iviane Ramos de, (1964-) \editor.\
Fitó Bertran, Àngels, \editor.\
Lladós Masllorens, Josep, \editor.\
IGI Global,
S 53
Sharing economy and the impact of collaborative consumption / / [edited by] Iviane Ramos de Luna, Àngels Fitó-Bertran, Josep Lladós-Masllorens and Francisco Liébana-Cabanillas. - 4018/978-1-5225-9928-9. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2020]. - 1 online resource (25 PDFs (323 pages)) ( час. мин.), 4018/978-1-5225-9928-9. - (Advances in finance, accounting, and economics (AFAE) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AFC09E73-BF48-46AC-855E-67C75CE21B74. - ISBN 1522599304 (electronic book). - ISBN 9781522599302 (electronic bk.). - ISBN 1522599282. - ISBN 9781522599289. - ISBN 1522599290. - ISBN 9781522599296
"Premier Reference Source.". Online resource; title from digital title page (viewed on October 01, 2019).
Параллельные издания: Print version: :
Содержание:
Section 1. Sharing economy beyond collaborative consumption. Chapter 1. A conceptual framework of value sharing in the sharing economy ; Chapter 2. The politics of the sharing economy ; Chapter 3. The impact of collaborative consumption on sustainable development -- Section 2. Digital platforms and network capitalism. Chapter 4. Pricing rental tourist accommodation: Airbnb in Barcelona ; Chapter 5. The impact of sharing economy in heritage neighborhoods in Granada ; Chapter 6. Uber's strategy as a competitive business model of sharing economy ; Chapter 7. Manufactured risks of reward-based crowdfunding platforms ; Chapter 8. The strategic governance of sharing platforms: transaction costs and integration mechanisms -- Section 3. Collaborative consumption and consumer behavior. Chapter 9. What pulls consumers in and what pushes consumers out ; Chapter 10. Why rideshare?: an analysis of factors influencing intention to use ; Chapter 11. Determining factors of user satisfaction for bicycle-sharing systems: malagabici case study ; Chapter 12. How do food delivery platforms affect urban logistics?: the case of Glovo in Barcelona as a preliminary study ; Chapter 13. Collaborative finance and its hurdles to overcome ; Chapter 14. We are all digital tourists, but are all digital tourists the same?: characterization of digital tourists based on technology use.
Рубрики: Cooperation.
Economic development.
Consumption (Economics)
Electronic books.
Consumption (Economics)
Cooperation.
Economic development.
Аннотация: "This book examines the impact of sharing services on society as well as the importance of the sharing economy development in the coming years. It also explores issues related to these sharing services such as regulations, the technological aspects involved in these platforms, and the impact on the tourism sector and consumer behavior"--
Доп.точки доступа:
Luna, Iviane Ramos de, (1964-) \editor.\
Fitó Bertran, Àngels, \editor.\
Lladós Masllorens, Josep, \editor.\
IGI Global,
5.
Подробнее
DDC 658.8
P 41
Pennington, Robert.
The Consumer Culture Theory of Brands / Robert. Pennington. - Newcastle-upon-Tyne : : Cambridge Scholars Publisher,, 2019. - 1 online resource (179 pages). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/0A5EDAD9-28B0-465A-B51A-9F728AC94EDD. - ISBN 1527538745. - ISBN 9781527538740 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Pennington, Robert. Consumer Culture Theory of Brands. - Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019. - ISBN 9781527536845
Содержание:
Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications.
~РУБ DDC 658.8
Рубрики: Brand loyalty.
Consumption (Economics)
Brand loyalty.
Consumption (Economics)
Аннотация: Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s.
P 41
Pennington, Robert.
The Consumer Culture Theory of Brands / Robert. Pennington. - Newcastle-upon-Tyne : : Cambridge Scholars Publisher,, 2019. - 1 online resource (179 pages). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/0A5EDAD9-28B0-465A-B51A-9F728AC94EDD. - ISBN 1527538745. - ISBN 9781527538740 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Pennington, Robert. Consumer Culture Theory of Brands. - Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019. - ISBN 9781527536845
Содержание:
Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications.
Рубрики: Brand loyalty.
Consumption (Economics)
Brand loyalty.
Consumption (Economics)
Аннотация: Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s.
6.
Подробнее
DDC 174/.4
E 84
Ethical consumerism and comparative studies across different cultures : : emerging research and opportunities / / [edited by] Ebtihaj Al-A'Ali, Meryem Masmoudi. - 4018/978-1-7998-0272-3. - Hershey, Pennsylvania : : IGI Global,, [2020]. - 1 online resource. ( час. мин.), 4018/978-1-7998-0272-3. - (Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/58F43221-1956-4C16-B12F-ADC01BA022D3. - ISBN 9781799802754 (electronic book). - ISBN 1799802752 (electronic book). - ISBN 9781799802747 (electronic book). - ISBN 1799802744 (electronic book)
Description based on online resource; title from digital title page (viewed on December 02, 2019).
Параллельные издания: Print version: :
Содержание:
Chapter 1. Ethical consumerism in Kingdom of Bahrain -- Chapter 2. Anti-money laundering practices and ethical consumerism: a case of a Bahraini Bank -- Chapter 3. Ethical consumerism in financial institutions: evidence from Bahrain -- Chapter 4. The role of auditing firms in promoting ethical consumerism: ethical programs for business companies -- Chapter 5. Ethical programs for patients in Bahrain -- Chapter 6. Ethical green consumerism of energy in Bahrain: the responsibility of reducing energy use and GHG emissions -- Chapter 7. Fair trade and ethical consumerism: a complementary perspective -- Chapter 8. The effect of demographic factors of consumers online shopping behavior in a GCC university -- Chapter 9. The implications of unethical and illegal behavior in the world of e-commerce.
~РУБ DDC 174/.4
Рубрики: Consumption (Economics)
Social responsibility of business.
Customer relations.
Consumption (Economics)
Customer relations.
Social responsibility of business.
Аннотация: "This book examines ethical consumerism in business"--
Доп.точки доступа:
Al-A'Ali, Ebtihaj Ahmad, (1957-) \editor.\
Masmoudi, Meryem, (1979-) \editor.\
IGI Global,
E 84
Ethical consumerism and comparative studies across different cultures : : emerging research and opportunities / / [edited by] Ebtihaj Al-A'Ali, Meryem Masmoudi. - 4018/978-1-7998-0272-3. - Hershey, Pennsylvania : : IGI Global,, [2020]. - 1 online resource. ( час. мин.), 4018/978-1-7998-0272-3. - (Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/58F43221-1956-4C16-B12F-ADC01BA022D3. - ISBN 9781799802754 (electronic book). - ISBN 1799802752 (electronic book). - ISBN 9781799802747 (electronic book). - ISBN 1799802744 (electronic book)
Description based on online resource; title from digital title page (viewed on December 02, 2019).
Параллельные издания: Print version: :
Содержание:
Chapter 1. Ethical consumerism in Kingdom of Bahrain -- Chapter 2. Anti-money laundering practices and ethical consumerism: a case of a Bahraini Bank -- Chapter 3. Ethical consumerism in financial institutions: evidence from Bahrain -- Chapter 4. The role of auditing firms in promoting ethical consumerism: ethical programs for business companies -- Chapter 5. Ethical programs for patients in Bahrain -- Chapter 6. Ethical green consumerism of energy in Bahrain: the responsibility of reducing energy use and GHG emissions -- Chapter 7. Fair trade and ethical consumerism: a complementary perspective -- Chapter 8. The effect of demographic factors of consumers online shopping behavior in a GCC university -- Chapter 9. The implications of unethical and illegal behavior in the world of e-commerce.
Рубрики: Consumption (Economics)
Social responsibility of business.
Customer relations.
Consumption (Economics)
Customer relations.
Social responsibility of business.
Аннотация: "This book examines ethical consumerism in business"--
Доп.точки доступа:
Al-A'Ali, Ebtihaj Ahmad, (1957-) \editor.\
Masmoudi, Meryem, (1979-) \editor.\
IGI Global,
7.
Подробнее
DDC 306.3
A 62
Anthropological approaches to understanding consumption patterns and consumer behavior / / Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili. - 4018/978-1-7998-3115-0. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2020]. - 1 online resource (xxiv, 546 pages) : : il ( час. мин.), 4018/978-1-7998-3115-0. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/D089E7AA-41A8-4B9B-B468-4FCF091CAA5C. - ISBN 1799831175 (electronic book). - ISBN 1799831183 (electronic bk.). - ISBN 9781799831181 (electronic bk.). - ISBN 9781799831174 (electronic bk.)
"Premier Reference Source" -- taken from front cover. Description based on online resource; title from digital title page (viewed on June 12, 2020).
Параллельные издания: Print version: : Anthropological approaches to understanding consumption patterns and consumer behavior. - Hershey : Business Science Reference, 2020. - ISBN 9781799831150
Содержание:
Section 1. Essential. Chapter 1. Leading the way to a sustainable future: the positive impact of a generation marketing campaign ; Chapter 2. Personalization 3.0: how personality can predict consumer behavior ; Chapter 3. Gifts as language: gift code between relatives ; Chapter 4. How to deal with corporations' complicatedness: a Brazilian example -- Section 2. Globalization. Chapter 5. Customer-oriented global supply chains: port logistics in the era of globalization and digitization ; Chapter 6. Impact of container shipping and ports on globalisation and consumer behaviour ; Chapter 7. Consumer acceptance and resistance factors toward smart retail stores ; Chapter 8. Value proposition of network companies providing restaurant services in Russia: analysis and evaluation ; Chapter 9. Cross-cultural differences and similarities in retailers' branding and digital maturity: a cross-border case study ; Chapter 10. If you want to trigger an emotional purchase, don't make your customers think: understanding customer decision making -- Section 3. Identity. Chapter 11. How Bollywood filmdom operates in India and in the international arena: consumption of Bollywood ; Chapter 12. Not a "coke and chips" holiday: museums in Danish coastal tourism ; Chapter 13. "Consumption" of past to define ethnic identity in real time and space: the case of Turkish georgians in Turkey and Germany ; Chapter 14. Dwelling and cult in the life and culture of the ancient georgians ; Chapter 15. Housing consumption: a territorial analysis of housing market drivers ; Chapter 16. Alpaca meat: constraints and reinforcements on consumption ; Chapter 17. The Portuguese luxury wine market: a study on the perceptions of wine brand managers ; Chapter 18. The consumer role for sustainable development: how consumers contribute sustainable development goals -- Section 4. Tendencies. Chapter 19. Automotive sector moving towards mobility companies: the new mobility landscape ; Chapter 20. The roles of time orientation and innate innovativeness on intentioned adoption of an AI innovation: the study of millennial consumers in London, UK ; Chapter 21. Decision making as a socio-cognitive process ; Chapter 22. Neuromarketing as an environmental awareness tool: the sustainable consumption ; Chapter 23. Merging explicit declarations with implicit response time to better predict behavior ; Chapter 24. The neuromarketing revolution: bringing science and technology to marketing insight.
~РУБ DDC 306.3
Рубрики: Consumption (Economics)
Consumer behavior.
Consumer behavior.
Consumption (Economics)
Аннотация: "This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--
Доп.точки доступа:
Chkoniya, Valentina, (1977-) \editor.\
Madsen, Ana, (1977-) \editor.\
Buxrašvili, Paata, (1960-) \editor.\
A 62
Anthropological approaches to understanding consumption patterns and consumer behavior / / Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili. - 4018/978-1-7998-3115-0. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2020]. - 1 online resource (xxiv, 546 pages) : : il ( час. мин.), 4018/978-1-7998-3115-0. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/D089E7AA-41A8-4B9B-B468-4FCF091CAA5C. - ISBN 1799831175 (electronic book). - ISBN 1799831183 (electronic bk.). - ISBN 9781799831181 (electronic bk.). - ISBN 9781799831174 (electronic bk.)
"Premier Reference Source" -- taken from front cover. Description based on online resource; title from digital title page (viewed on June 12, 2020).
Параллельные издания: Print version: : Anthropological approaches to understanding consumption patterns and consumer behavior. - Hershey : Business Science Reference, 2020. - ISBN 9781799831150
Содержание:
Section 1. Essential. Chapter 1. Leading the way to a sustainable future: the positive impact of a generation marketing campaign ; Chapter 2. Personalization 3.0: how personality can predict consumer behavior ; Chapter 3. Gifts as language: gift code between relatives ; Chapter 4. How to deal with corporations' complicatedness: a Brazilian example -- Section 2. Globalization. Chapter 5. Customer-oriented global supply chains: port logistics in the era of globalization and digitization ; Chapter 6. Impact of container shipping and ports on globalisation and consumer behaviour ; Chapter 7. Consumer acceptance and resistance factors toward smart retail stores ; Chapter 8. Value proposition of network companies providing restaurant services in Russia: analysis and evaluation ; Chapter 9. Cross-cultural differences and similarities in retailers' branding and digital maturity: a cross-border case study ; Chapter 10. If you want to trigger an emotional purchase, don't make your customers think: understanding customer decision making -- Section 3. Identity. Chapter 11. How Bollywood filmdom operates in India and in the international arena: consumption of Bollywood ; Chapter 12. Not a "coke and chips" holiday: museums in Danish coastal tourism ; Chapter 13. "Consumption" of past to define ethnic identity in real time and space: the case of Turkish georgians in Turkey and Germany ; Chapter 14. Dwelling and cult in the life and culture of the ancient georgians ; Chapter 15. Housing consumption: a territorial analysis of housing market drivers ; Chapter 16. Alpaca meat: constraints and reinforcements on consumption ; Chapter 17. The Portuguese luxury wine market: a study on the perceptions of wine brand managers ; Chapter 18. The consumer role for sustainable development: how consumers contribute sustainable development goals -- Section 4. Tendencies. Chapter 19. Automotive sector moving towards mobility companies: the new mobility landscape ; Chapter 20. The roles of time orientation and innate innovativeness on intentioned adoption of an AI innovation: the study of millennial consumers in London, UK ; Chapter 21. Decision making as a socio-cognitive process ; Chapter 22. Neuromarketing as an environmental awareness tool: the sustainable consumption ; Chapter 23. Merging explicit declarations with implicit response time to better predict behavior ; Chapter 24. The neuromarketing revolution: bringing science and technology to marketing insight.
Рубрики: Consumption (Economics)
Consumer behavior.
Consumer behavior.
Consumption (Economics)
Аннотация: "This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--
Доп.точки доступа:
Chkoniya, Valentina, (1977-) \editor.\
Madsen, Ana, (1977-) \editor.\
Buxrašvili, Paata, (1960-) \editor.\
8.
Подробнее
DDC 658.8/343
C 96
Customer satisfaction and sustainability initiatives in the fourth industrial revolution / / [edited by] Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani. - Hershey, PA : : IGI Global, Business Science Reference,, [2020]. - 1 online resource (xix, 389 pages). : il. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/F04E2AD7-0DDF-4C85-8B6B-00F303AE5A74. - ISBN 1799814211 (electronic book). - ISBN 9781799814214 (electronic book). - ISBN 9781799814221 (electronic book). - ISBN 179981422X (electronic book)
"Premier reference source"--Cover. Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Customer satisfaction and sustainability initiatives in the fourth industrial revolution. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799814191
~РУБ DDC 658.8/343
Рубрики: Consumer satisfaction.
Consumption (Economics)--Environmental aspects.
Sustainable development.
Consumer satisfaction.
Consumption (Economics)--Environmental aspects.
Sustainable development.
Аннотация: "This book links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies"--Provided by publisher.
Доп.точки доступа:
Silvestri, Cecilia, (1982-) \editor.\
Piccarozzi, Michela, (1982-) \editor.\
Aquilani, Barbara, (1969-) \editor.\
C 96
Customer satisfaction and sustainability initiatives in the fourth industrial revolution / / [edited by] Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani. - Hershey, PA : : IGI Global, Business Science Reference,, [2020]. - 1 online resource (xix, 389 pages). : il. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/F04E2AD7-0DDF-4C85-8B6B-00F303AE5A74. - ISBN 1799814211 (electronic book). - ISBN 9781799814214 (electronic book). - ISBN 9781799814221 (electronic book). - ISBN 179981422X (electronic book)
"Premier reference source"--Cover. Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Customer satisfaction and sustainability initiatives in the fourth industrial revolution. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799814191
Рубрики: Consumer satisfaction.
Consumption (Economics)--Environmental aspects.
Sustainable development.
Consumer satisfaction.
Consumption (Economics)--Environmental aspects.
Sustainable development.
Аннотация: "This book links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies"--Provided by publisher.
Доп.точки доступа:
Silvestri, Cecilia, (1982-) \editor.\
Piccarozzi, Michela, (1982-) \editor.\
Aquilani, Barbara, (1969-) \editor.\
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