Electronic catalog

DDC 808/.036
S 87

    Storytelling in the digital world / / edited by Anna De Fina, Georgetown University, and Sabina Perrino, Binghamton University. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, 2019. - 1 online resource. - (Benjamins current topics, ; volume 104). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/FCC4EFC1-D2C1-4702-AC29-1F0D94BC2DC7. - ISBN 9027262209. - ISBN 9789027262202 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Storytelling in the digital world. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2019. - ISBN 9789027203960
    Содержание:
"My life has changed forever!": narrative identities in parodies of Amazon reviews / Camilla Vásquez -- Online retellings and the viral transformation of a Twitter breakup story / Anna de Fina and Brittany Toscano Gore -- Recontextualizing racialized stories on YouTube / Sabina Perrino -- "We are going to our Portuguese homeland!": French Luso-descendants: diasporic Facebook conarrations of vacation return trips to Portugal / Isabelle Simões Marques and Michèle Koven -- Sharing the moment as small stories: the interplay between practices & affordances in the social media-curation of lives / Alexandra Georgakopoulou.

Storytelling in the digital world / [Электронный ресурс] / edited by Anna De Fina, Georgetown University, and Sabina Perrino, Binghamton University., 2019. - 1 online resource. с. (Введено оглавление)

DDC 808/.036
H 22

    Handbook of research on contemporary storytelling methods across new media and disciplines / / Lorena Clara Mihaes, Raluca Andreescu, and Anda Dimitriu, editors. - Hershey, PA : : Information Science Reference,, [2021]. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/DD4A91B9-BE46-47EB-B6CC-BFAFA0796DFB. - ISBN 1799866076. - ISBN 9781799866077 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Handbook of research on contemporary storytelling methods across new media and disciplines. - Hershey, PA : Information Science Reference, [2021]. - ISBN 9781799866053

Handbook of research on contemporary storytelling methods across new media and disciplines / [Электронный ресурс] / Lorena Clara Mihaes, Raluca Andreescu, and Anda Dimitriu, editors., [2021]. - 1 online resource с.

DDC 658.8/72
H 22

    Handbook of research on transmedia storytelling, audience engagement, and business strategies / / [edited by] Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno. - 4018/978-1-7998-3119-8. - Hershey, PA : : IGI Global,, [2020]. - 1 online resource (xxviii, 457 pages) : il ( час. мин.), 4018/978-1-7998-3119-8. - (Advances in business strategy and competitive advantage (ABSCA) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/68625155-8DBD-46F2-BC7D-C0DEE9B44AEB. - ISBN 9781799831204 (electronic book). - ISBN 1799831205 (electronic book). - ISBN 9781799831211 (electronic bk.). - ISBN 1799831213 (electronic bk.)
Description based on online resource; title from digital title page (viewed on April 24, 2020).
Параллельные издания: Print version: : Handbook of research on transmedia storytelling, audience engagement, and business strategies. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799831198
    Содержание:
Section 1. Digital narratives. Chapter 1. The aesthetic of new media and communication devices in film and television language ; Chapter 2. Televised sporting events: applications of second screens ; Chapter 3. The mirror effect and the transparent city in audio-visual non-dramatic fiction: comedic autofiction on television ; Chapter 4. The handmaid's tale (2017) or hulu's major investment in great storytelling ; Chapter 5. Audience engagement and transmedia adaptation: the case of the Lizzie Bennet diaries ; Chapter 6. Apichatpong Weerasethakul's primitive as a model of an expanded narrative ; Chapter 7. Augmented reality and franchising: the evolution of media mix through invizimals ; Chapter 8. The poetics of videogames: the logic of sense and meaning in the Videoludic discourse ; Chapter 9. An epistemology of the event for the digital media: from Lewis Carroll to Elsagate -- Section 2. Social media, marketing online, and digital promotion strategies. Chapter 10. Symbolic consumption in the online world: the construction of social identity and fashion influencers ; Chapter 11. The book trailer as a publishing house promotional tool: current situation of publishers in Spain ; Chapter 12. The role of prosumers in the interactive and digital processes of public relations: the organisation of events and influencers as the new emerging stakeholder ; Chapter 13. Lux radio theatre: radio, film, and advertising a fortunate encounter ; Chapter 14. 360 video as an opportunity for the inclusion of product placement ; Chapter 15. Branded content: analysis of case studies and measurement of its effectiveness using neuromarketing techniques ; Chapter 16. An approach to motivation research from advertising strategy: from freud to the iconic brand -- Section 3. Political communication. Chapter 17. "A narrative of impending tyranny": ideological extremism and internet use in the tea party movement ; Chapter 18. The social media politicians: personalisation, authenticity, and memes ; Chapter 19. Electoral propaganda through televised fiction: the online communication during 2019 Spanish general elections ; Chapter 20. Post-truths and fake news in disinformation contexts: the case of Venezuela ; Chapter 21. The use and management of public information in social media: a case study of town and city councils throughout andalusia on Twitter, Facebook, and YouTube -- Section 4. Business models: netflix as paradigm. Chapter 22. Content bubbles: how platforms filter what we see ; Chapter 23. Netflix in Spain, Spain in Netflix ; Chapter 24. An analysis of netflix españa campaigns: paquita salas case study ; Chapter 25. The expanded story from transmedia as a business model: the case of stranger things.

Handbook of research on transmedia storytelling, audience engagement, and business strategies / [Электронный ресурс] / [edited by] Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno., [2020]. - 1 online resource (xxviii, 457 pages) с. (Введено оглавление)