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1.
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M 55
Mendes de Oliveira, de Oliveira, Milene,.
Business Negotiations in ELF from a Cultural Linguistic Perspective / / Milene Mendes de Oliveira. - 1515/9783110630466. - Berlin ; ; Boston : : De Gruyter Mouton,, ©2020. - 1 online resource (XXIII, 204 pages). ( час. мин.), 1515/9783110630466. - (Applications of cognitive linguistics ; ; volume 43). - In English. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/19F7858F-E4D7-4978-9754-74C0BA92DB00. - ISBN 311063046X. - ISBN 9783110630466 (electronic bk.)
Online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019).
Параллельные издания:
1. Print version: :
2. Print version: :
~РУБ DDC 658.4052
Рубрики: Negotiation in business.
Business communication.
Language and culture.
International business enterprises
LANGUAGE ARTS & DISCIPLINES--Linguistics--General.
Business communication.
International business enterprises.
Language and culture.
Negotiation in business.
Аннотация: Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
M 55
Mendes de Oliveira, de Oliveira, Milene,.
Business Negotiations in ELF from a Cultural Linguistic Perspective / / Milene Mendes de Oliveira. - 1515/9783110630466. - Berlin ; ; Boston : : De Gruyter Mouton,, ©2020. - 1 online resource (XXIII, 204 pages). ( час. мин.), 1515/9783110630466. - (Applications of cognitive linguistics ; ; volume 43). - In English. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/19F7858F-E4D7-4978-9754-74C0BA92DB00. - ISBN 311063046X. - ISBN 9783110630466 (electronic bk.)
Online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019).
Параллельные издания:
1. Print version: :
2. Print version: :
Рубрики: Negotiation in business.
Business communication.
Language and culture.
International business enterprises
LANGUAGE ARTS & DISCIPLINES--Linguistics--General.
Business communication.
International business enterprises.
Language and culture.
Negotiation in business.
Аннотация: Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
2.
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I 69
International firms' economic nationalism and trade policies in the globalization era / / Harish C. Chandan and Bryan Christiansen, editors. - Hershey : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/2943A2A2-5DB1-4447-945D-25CB80F3920D. - ISBN 9781522575627 (electronic bk.). - ISBN 1522575626 (electronic bk.)
Print version record.
Параллельные издания: Print version: : International firms' economic nationalism and trade policies in the globalization era. - Hershey : Business Science Reference, [2019]. - ISBN 9781522575610
Содержание:
Implications of the european union (EU)-African, Caribbean and Pacific partnership agreements on economic development : the case of Zimbabwe / JEFFREY KUREBWA, BINDURA UNIVERSITY OF SCIENCE EDUCATION, Zimbabwe, Shamiso Yikoniko, Bindura University of Science Education, Zimbabwe -- The impact of economic nationalism on MNEs from smaller developing economies : a conceptual framework / Scott Hipsher, Webster University, Thailand -- Economic nationalism and foreign domestic investment (FDI) / Yang Liu, Southern New Hampshire University, United States -- Consumer behaviour as a moderator and a predictor of economic nationalism policy successes in Africa : case study: Kenya vs South Africa / Thaisaiyi Opati, Riara University, Kenya -- Economic nationalism and globalization, evidence from China (belt and road initiative) / Yang Liu, Southern New Hampshire University, United States, Fabio Parenti, The Italian International Institute Lorenzo de' Medici, Italy -- Brexit and the financial system : implications for domestic and multinational firms in the UK and across the Atlantic / Chen Liu, Trinity Western University -- Economic nationalism and international business / Luis Alfonso Dau, Northeastern University, Elizabeth M. Moore, Northeastern University, Amilcar Barreto, Northeastern University -- Economic nationalism and protectionism : trade policy instrument / Jihene Malek, University FSEGT -- Foreign capital flows and economic nationalism- special reference to India / ATUL BANSAL -- Navigating economic nationalism with corporate social responsibility / Michal K. Lemanski, Nottingham University Business School China.
~РУБ DDC 338.8/8
Рубрики: International economic relations.
International business enterprises.
Commercial policy.
Nationalism--Economic aspects.
Commercial policy.
International business enterprises.
International economic relations.
Nationalism--Economic aspects.
BUSINESS & ECONOMICS / Industries / General
Аннотация: "This book provides an understanding of the recent rise of the economic nationalism in the context of the hyper connected global economy. Strategies for the managers of the domestic and international firms will be discussed to make their firms successful"--
Доп.точки доступа:
Chandan, Harish C., (1947-) \editor.\
Christiansen, Bryan, (1960-) \editor.\
I 69
International firms' economic nationalism and trade policies in the globalization era / / Harish C. Chandan and Bryan Christiansen, editors. - Hershey : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/2943A2A2-5DB1-4447-945D-25CB80F3920D. - ISBN 9781522575627 (electronic bk.). - ISBN 1522575626 (electronic bk.)
Print version record.
Параллельные издания: Print version: : International firms' economic nationalism and trade policies in the globalization era. - Hershey : Business Science Reference, [2019]. - ISBN 9781522575610
Содержание:
Implications of the european union (EU)-African, Caribbean and Pacific partnership agreements on economic development : the case of Zimbabwe / JEFFREY KUREBWA, BINDURA UNIVERSITY OF SCIENCE EDUCATION, Zimbabwe, Shamiso Yikoniko, Bindura University of Science Education, Zimbabwe -- The impact of economic nationalism on MNEs from smaller developing economies : a conceptual framework / Scott Hipsher, Webster University, Thailand -- Economic nationalism and foreign domestic investment (FDI) / Yang Liu, Southern New Hampshire University, United States -- Consumer behaviour as a moderator and a predictor of economic nationalism policy successes in Africa : case study: Kenya vs South Africa / Thaisaiyi Opati, Riara University, Kenya -- Economic nationalism and globalization, evidence from China (belt and road initiative) / Yang Liu, Southern New Hampshire University, United States, Fabio Parenti, The Italian International Institute Lorenzo de' Medici, Italy -- Brexit and the financial system : implications for domestic and multinational firms in the UK and across the Atlantic / Chen Liu, Trinity Western University -- Economic nationalism and international business / Luis Alfonso Dau, Northeastern University, Elizabeth M. Moore, Northeastern University, Amilcar Barreto, Northeastern University -- Economic nationalism and protectionism : trade policy instrument / Jihene Malek, University FSEGT -- Foreign capital flows and economic nationalism- special reference to India / ATUL BANSAL -- Navigating economic nationalism with corporate social responsibility / Michal K. Lemanski, Nottingham University Business School China.
Рубрики: International economic relations.
International business enterprises.
Commercial policy.
Nationalism--Economic aspects.
Commercial policy.
International business enterprises.
International economic relations.
Nationalism--Economic aspects.
BUSINESS & ECONOMICS / Industries / General
Аннотация: "This book provides an understanding of the recent rise of the economic nationalism in the context of the hyper connected global economy. Strategies for the managers of the domestic and international firms will be discussed to make their firms successful"--
Доп.точки доступа:
Chandan, Harish C., (1947-) \editor.\
Christiansen, Bryan, (1960-) \editor.\
3.
Подробнее
G 54
Global branding : : breakthroughs in research and practice / / [edited by] Information Resources Management Association. - Hershey, PA : : Business Science Reference,, [2020]. - 1 online resource (2 volumes). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/74F5A4CD-F77E-400D-BFE2-E2BFC932E786. - ISBN 9781522592839 (electronic book). - ISBN 1522592830 (electronic book)
Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Global branding. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781522592822
Содержание:
Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities.
~РУБ DDC 658.8/27
Рубрики: Branding (Marketing)
International business enterprises.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing)
International business enterprises.
Аннотация: "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
Доп.точки доступа:
Information Resources Management Association,
G 54
Global branding : : breakthroughs in research and practice / / [edited by] Information Resources Management Association. - Hershey, PA : : Business Science Reference,, [2020]. - 1 online resource (2 volumes). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/74F5A4CD-F77E-400D-BFE2-E2BFC932E786. - ISBN 9781522592839 (electronic book). - ISBN 1522592830 (electronic book)
Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Global branding. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781522592822
Содержание:
Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities.
Рубрики: Branding (Marketing)
International business enterprises.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing)
International business enterprises.
Аннотация: "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
Доп.точки доступа:
Information Resources Management Association,
4.
Подробнее
N 31
Navaretti, Giorgio Barba,.
Multinational Firms in the World Economy / / Anthony J. Venables, Giorgio Barba Navaretti. - 1515/9780691214276. - Princeton, NJ : : Princeton University Press,, ©2004. - 1 online resource (352 p.) : : 28 line illus. 34 tables. ( час. мин.), 1515/9780691214276. - In English. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A2F0024A-CBCC-4B39-92F8-36BC810F3E14. - ISBN 0691214271. - ISBN 9780691214276 (electronic bk.)
Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2020).
~РУБ DDC 338.8/8
Рубрики: International business enterprises.
International trade.
Afumex.
MERCOSUR.
capital taxation.
conditional measures.
demand.
domestic activities.
economic growth.
economies of scale.
financial data.
fragmentation.
general equilibrium.
globalization.
herding.
heterogeneity.
indigenous industry.
iso-cost lines.
knowledge capital.
labour demand.
linkages.
outsourcing.
pecuniary externality.
sector subsidy.
spillovers.
technology sourcing.
unconditional measures.
wages.
BUSINESS & ECONOMICS / Economics / Theory.
International business enterprises
International trade
Аннотация: Depending on one's point of view, multinational enterprises are either the heroes or the villains of the globalized economy. Governments compete fiercely for foreign direct investment by such companies, but complain when firms go global and move their activities elsewhere. Multinationals are seen by some as threats to national identities and wealth and are accused of riding roughshod over national laws and of exploiting cheap labor. However, the debate on these companies and foreign direct investment is rarely grounded on sound economic arguments. This book brings clarity to the debate. With the contribution of other leading experts, Giorgio Barba Navaretti and Anthony Venables assess the determinants of multinationals' actions, investigating why their activity has expanded so rapidly, and why some countries have seen more such activity than others. They analyze their effects on countries that are recipients of inward investments, and on those countries that see multinational firms moving jobs abroad. The arguments are made using modern advances in economic analysis, a case study, and by drawing on the extensive empirical literature that assesses the determinants and consequences of activity by multinationals. The treatment is rigorous, yet accessible to all readers with a background in economics, whether students or professionals. Drawing out policy implications, the authors conclude that multinational enterprises are generally a force for the promotion of prosperity in the world economy.
Доп.точки доступа:
Venables, Anthony J.,
N 31
Navaretti, Giorgio Barba,.
Multinational Firms in the World Economy / / Anthony J. Venables, Giorgio Barba Navaretti. - 1515/9780691214276. - Princeton, NJ : : Princeton University Press,, ©2004. - 1 online resource (352 p.) : : 28 line illus. 34 tables. ( час. мин.), 1515/9780691214276. - In English. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A2F0024A-CBCC-4B39-92F8-36BC810F3E14. - ISBN 0691214271. - ISBN 9780691214276 (electronic bk.)
Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2020).
Рубрики: International business enterprises.
International trade.
Afumex.
MERCOSUR.
capital taxation.
conditional measures.
demand.
domestic activities.
economic growth.
economies of scale.
financial data.
fragmentation.
general equilibrium.
globalization.
herding.
heterogeneity.
indigenous industry.
iso-cost lines.
knowledge capital.
labour demand.
linkages.
outsourcing.
pecuniary externality.
sector subsidy.
spillovers.
technology sourcing.
unconditional measures.
wages.
BUSINESS & ECONOMICS / Economics / Theory.
International business enterprises
International trade
Аннотация: Depending on one's point of view, multinational enterprises are either the heroes or the villains of the globalized economy. Governments compete fiercely for foreign direct investment by such companies, but complain when firms go global and move their activities elsewhere. Multinationals are seen by some as threats to national identities and wealth and are accused of riding roughshod over national laws and of exploiting cheap labor. However, the debate on these companies and foreign direct investment is rarely grounded on sound economic arguments. This book brings clarity to the debate. With the contribution of other leading experts, Giorgio Barba Navaretti and Anthony Venables assess the determinants of multinationals' actions, investigating why their activity has expanded so rapidly, and why some countries have seen more such activity than others. They analyze their effects on countries that are recipients of inward investments, and on those countries that see multinational firms moving jobs abroad. The arguments are made using modern advances in economic analysis, a case study, and by drawing on the extensive empirical literature that assesses the determinants and consequences of activity by multinationals. The treatment is rigorous, yet accessible to all readers with a background in economics, whether students or professionals. Drawing out policy implications, the authors conclude that multinational enterprises are generally a force for the promotion of prosperity in the world economy.
Доп.точки доступа:
Venables, Anthony J.,
5.
Подробнее
P 86
Post-Covid-19 perspectives in international business. - [Б. м.] : Cambridge Scholars Publishing,, 2021. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AE792ED9-1809-43F9-8B39-D2B44750A0ED. - ISBN 9781527569423 (electronic bk.). - ISBN 152756942X (electronic bk.)
Параллельные издания: Print version: :
~РУБ DDC 658.049
Рубрики: International business enterprises.
P 86
Post-Covid-19 perspectives in international business. - [Б. м.] : Cambridge Scholars Publishing,, 2021. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AE792ED9-1809-43F9-8B39-D2B44750A0ED. - ISBN 9781527569423 (electronic bk.). - ISBN 152756942X (electronic bk.)
Параллельные издания: Print version: :
Рубрики: International business enterprises.
Page 1, Results: 5