Skip to content 
el cat en
База данных: Electronic library
Page 1, Results: 3
Отмеченные записи: 0
1.
Подробнее
O-91
Ottolenghi, Carol, (1959-).
Intentional marketing : : a practical guide for librarians / / Carol Ottolenghi. - Lanham : : Rowman & Littlefield,, [2018]. - 1 online resource (xviii, 169 pages) : : illustrations. - (Practical guides for librarians ; ; 51). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1C4E1EC4-728A-4822-9EA7-5E490EF4D421. - ISBN 9781538108499 (ebook). - ISBN 1538108496
Description based on print version record and CIP data provided by publisher.
Параллельные издания: Print version: : Ottolenghi, Carol, 1959- author. Intentional marketing. - Lanham : Rowman & Littlefield, [2018]. - ISBN 9781538108482
Содержание:
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
~РУБ DDC 021.7
Рубрики: Libraries--Marketing.
Libraries.
Marketing.
Libraries
Marketing
Bibliothèques.
Marketing.
libraries (buildings)
marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
O-91
Ottolenghi, Carol, (1959-).
Intentional marketing : : a practical guide for librarians / / Carol Ottolenghi. - Lanham : : Rowman & Littlefield,, [2018]. - 1 online resource (xviii, 169 pages) : : illustrations. - (Practical guides for librarians ; ; 51). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1C4E1EC4-728A-4822-9EA7-5E490EF4D421. - ISBN 9781538108499 (ebook). - ISBN 1538108496
Description based on print version record and CIP data provided by publisher.
Параллельные издания: Print version: : Ottolenghi, Carol, 1959- author. Intentional marketing. - Lanham : Rowman & Littlefield, [2018]. - ISBN 9781538108482
Содержание:
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
Рубрики: Libraries--Marketing.
Libraries.
Marketing.
Libraries
Marketing
Bibliothèques.
Marketing.
libraries (buildings)
marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
2.
Подробнее
P 80
Polger, Mark Aaron,.
Library marketing basics / / Mark Aaron Polger. - Lanham, Maryland : : Rowman & Littlefield,, [2019]. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1249DAAA-4F0C-45A5-92CD-0FC1C69975B9. - ISBN 9781538125816 (electronic book). - ISBN 1538125811 (electronic book)
Online resource; title from digital title page (viewed on April 16, 2019).
Параллельные издания: Print version: : Polger, Mark Aaron. Library marketing basics. - Lanham, Maryland : Rowman & Littlefield, [2019]. - ISBN 9781442239623
Содержание:
What marketing really is -- Segmentation: identifying your target market -- Data drives decisions: understanding market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing your library.
~РУБ DDC 021.7
Рубрики: Libraries--Marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
P 80
Polger, Mark Aaron,.
Library marketing basics / / Mark Aaron Polger. - Lanham, Maryland : : Rowman & Littlefield,, [2019]. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1249DAAA-4F0C-45A5-92CD-0FC1C69975B9. - ISBN 9781538125816 (electronic book). - ISBN 1538125811 (electronic book)
Online resource; title from digital title page (viewed on April 16, 2019).
Параллельные издания: Print version: : Polger, Mark Aaron. Library marketing basics. - Lanham, Maryland : Rowman & Littlefield, [2019]. - ISBN 9781442239623
Содержание:
What marketing really is -- Segmentation: identifying your target market -- Data drives decisions: understanding market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing your library.
Рубрики: Libraries--Marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
3.
Подробнее
D 38
Demeter, Michelle, (1977-).
Library programming made easy : : a practical guide for librarians / / Michelle Demeter, Haley K. Holmes. - Lanham : : Rowman & Littlefield,, 2019. - 1 online resource. - (Practical guides for librarians ; ; 61). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/241E12EF-03AE-4076-9109-7AA05B072C4F. - ISBN 1538117029. - ISBN 9781538117026 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Demeter, Michelle, 1977- author. Library programming made easy. - Lanham : Rowman & Littlefield, 2019. - ISBN 9781538117019
Содержание:
Introduction to Programming and Outreach -- Making a Case for Programming -- Discovering the Best Programs for Your Library -- Finding Programming Partners -- Funding and Budgeting -- Getting Organized and Executing Programs -- Advertising Your Programs for Success -- Public Library Programming -- Academic Library Programming -- Assessment and Evaluation -- Additional Tips and Resources.
~РУБ DDC 025.5
Рубрики: Libraries--Activity programs.
Library outreach programs.
Libraries--Marketing.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
Доп.точки доступа:
Holmes, Haley K., (1977-) \author.\
D 38
Demeter, Michelle, (1977-).
Library programming made easy : : a practical guide for librarians / / Michelle Demeter, Haley K. Holmes. - Lanham : : Rowman & Littlefield,, 2019. - 1 online resource. - (Practical guides for librarians ; ; 61). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/241E12EF-03AE-4076-9109-7AA05B072C4F. - ISBN 1538117029. - ISBN 9781538117026 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Demeter, Michelle, 1977- author. Library programming made easy. - Lanham : Rowman & Littlefield, 2019. - ISBN 9781538117019
Содержание:
Introduction to Programming and Outreach -- Making a Case for Programming -- Discovering the Best Programs for Your Library -- Finding Programming Partners -- Funding and Budgeting -- Getting Organized and Executing Programs -- Advertising Your Programs for Success -- Public Library Programming -- Academic Library Programming -- Assessment and Evaluation -- Additional Tips and Resources.
Рубрики: Libraries--Activity programs.
Library outreach programs.
Libraries--Marketing.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
Доп.точки доступа:
Holmes, Haley K., (1977-) \author.\
Page 1, Results: 3