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A 39
Almonds : : botany, production and uses / / edited by Rafel Socias i Company and Thomas M. Gradziel. - Boston, MA : : CABI,, [2017]. - 1 online resource : : il, карты. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/8C69CCD2-F0DD-4DFF-A4EB-13F3FBA18A12. - ISBN 9781780643557 (electronic bk.). - ISBN 1780643551 (electronic bk.). - ISBN 1786392631 (epub). - ISBN 9781786392633 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Almonds. - Boston, MA : CABI, [2017]. - ISBN 9781780643540
Содержание:
Taxonomy, Botany and Physiology / Rafel Socias i Company, Jos ̌M. Ansn̤ and Mara̕ T. Espiau -- History of Cultivation / Thomas M. Gradziel -- Production and Growing Regions / Thomas M. Gradziel, Robert Curtis and Rafel Socias i Company -- Almond in the Southern Hemisphere / Michelle Wirthensohn and Luis Iannamico -- Classical Genetics and Breeding / Ignasi Batlle, Federico Dicenta, Rafel Socias i Company, Thomas M. Gradziel, Michelle Wirthensohn, Henri Duval and Francisco J. Vargas -- Molecular Breeding and Genomics / Carolina Font i Forcada, Raquel Sǹchez-Přez, Iban Eduardo, Shu-Biao Wu and ℓngel Fernǹdez i Mart ̕-- Late-blooming Cultivar Development / Federico Dicenta, Raquel Sǹchez-Přez, Ignasi Batlle and Pedro Martn̕ez-Gm̤ez -- Pollen-Style (In)compatibility: Development of Autogamous Cultivars / Rafel Socias i Company -- Rootstock Development / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Gregory L. Reighard -- Propagation Techniques / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Mireia Bordas -- Orchard Management / Octavio Arquero and Katherine Jarvis-Shean -- Environmental Requirements / Jos ̌M. Alonso -- Almond Water Requirements / David Doll -- Almond Tree Nutrition / Saiful Muhammad, Sebastian Saa, Sat Darshan S. Khalsa, Steve Weinbaum and Patrick Brown -- Almond Diseases / Ana Palacio-Bielsa, Mariano Cambra, Carmen Martn̕ez, Antonio Olmos, Vicente Palls̀, Mara̕ M. Lp̤ez, James E. Adaskaveg, Helga Fr̲ster, Miguel A. Cambra, Henri Duval and Daniel Esmenjaud -- Almond Pests / Frank G. Zalom, Eva Nę︢z and Roger A. Baldwin -- Almond Harvesting / Jos ̌L. Espada Carb ̤and Joseph H. Connell -- Chemical Composition of Almond Nuts / Ossama Kodad -- World Almond Market / Ned T. Ryan -- Processing and Industrialization / Alexis Verd, ︢ Santiago Izquierdo and Rafel Socias i Company.
~РУБ DDC 634/.55
Рубрики: Almond.
Almonds.
Chemical composition.
Crop production.
Cultivars.
Cultivation.
Environmental factors.
Food processing.
Genetic improvement.
Genomics.
Harvesting.
History.
Incompatibility.
Industrialization.
Marketing.
Nutritive value.
Orchards.
Pests.
Plant breeding.
Plant composition.
Plant diseases.
Plant morphology.
Plant nutrition.
Plant pests.
Plant physiology.
Pollen.
Propagation.
Rootstocks.
Styles.
Taxonomy.
Water requirements.
Almond.
Аннотация: This book, containing 20 chapters, deals with almond taxonomy, morphology, physiology, cultivation history, production, breeding (classical and molecular), cultivar development, genomics, pollen-style (in)compatibility, rootstock development, propagation, orchard management, environmental and water requirements, nutrition, diseases, pests, harvesting, chemical composition, marketing, processing and industrialization.
Доп.точки доступа:
Socias i Company, R., (Rafel), \editor.\
Gradziel, T., (Thomas), \editor.\
A 39
Almonds : : botany, production and uses / / edited by Rafel Socias i Company and Thomas M. Gradziel. - Boston, MA : : CABI,, [2017]. - 1 online resource : : il, карты. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/8C69CCD2-F0DD-4DFF-A4EB-13F3FBA18A12. - ISBN 9781780643557 (electronic bk.). - ISBN 1780643551 (electronic bk.). - ISBN 1786392631 (epub). - ISBN 9781786392633 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Almonds. - Boston, MA : CABI, [2017]. - ISBN 9781780643540
Содержание:
Taxonomy, Botany and Physiology / Rafel Socias i Company, Jos ̌M. Ansn̤ and Mara̕ T. Espiau -- History of Cultivation / Thomas M. Gradziel -- Production and Growing Regions / Thomas M. Gradziel, Robert Curtis and Rafel Socias i Company -- Almond in the Southern Hemisphere / Michelle Wirthensohn and Luis Iannamico -- Classical Genetics and Breeding / Ignasi Batlle, Federico Dicenta, Rafel Socias i Company, Thomas M. Gradziel, Michelle Wirthensohn, Henri Duval and Francisco J. Vargas -- Molecular Breeding and Genomics / Carolina Font i Forcada, Raquel Sǹchez-Přez, Iban Eduardo, Shu-Biao Wu and ℓngel Fernǹdez i Mart ̕-- Late-blooming Cultivar Development / Federico Dicenta, Raquel Sǹchez-Přez, Ignasi Batlle and Pedro Martn̕ez-Gm̤ez -- Pollen-Style (In)compatibility: Development of Autogamous Cultivars / Rafel Socias i Company -- Rootstock Development / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Gregory L. Reighard -- Propagation Techniques / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Mireia Bordas -- Orchard Management / Octavio Arquero and Katherine Jarvis-Shean -- Environmental Requirements / Jos ̌M. Alonso -- Almond Water Requirements / David Doll -- Almond Tree Nutrition / Saiful Muhammad, Sebastian Saa, Sat Darshan S. Khalsa, Steve Weinbaum and Patrick Brown -- Almond Diseases / Ana Palacio-Bielsa, Mariano Cambra, Carmen Martn̕ez, Antonio Olmos, Vicente Palls̀, Mara̕ M. Lp̤ez, James E. Adaskaveg, Helga Fr̲ster, Miguel A. Cambra, Henri Duval and Daniel Esmenjaud -- Almond Pests / Frank G. Zalom, Eva Nę︢z and Roger A. Baldwin -- Almond Harvesting / Jos ̌L. Espada Carb ̤and Joseph H. Connell -- Chemical Composition of Almond Nuts / Ossama Kodad -- World Almond Market / Ned T. Ryan -- Processing and Industrialization / Alexis Verd, ︢ Santiago Izquierdo and Rafel Socias i Company.
Рубрики: Almond.
Almonds.
Chemical composition.
Crop production.
Cultivars.
Cultivation.
Environmental factors.
Food processing.
Genetic improvement.
Genomics.
Harvesting.
History.
Incompatibility.
Industrialization.
Marketing.
Nutritive value.
Orchards.
Pests.
Plant breeding.
Plant composition.
Plant diseases.
Plant morphology.
Plant nutrition.
Plant pests.
Plant physiology.
Pollen.
Propagation.
Rootstocks.
Styles.
Taxonomy.
Water requirements.
Almond.
Аннотация: This book, containing 20 chapters, deals with almond taxonomy, morphology, physiology, cultivation history, production, breeding (classical and molecular), cultivar development, genomics, pollen-style (in)compatibility, rootstock development, propagation, orchard management, environmental and water requirements, nutrition, diseases, pests, harvesting, chemical composition, marketing, processing and industrialization.
Доп.точки доступа:
Socias i Company, R., (Rafel), \editor.\
Gradziel, T., (Thomas), \editor.\
2.
Подробнее
M 38
Massengill, Rebekah Peeples, (1975-).
Wal-Mart wars : : moral populism in the twenty-first century / / Rebekah Peeples Massengill. - New York : : New York University Press,, [2013]. - 1 online resource (xvii, 225 pages). - Includes bibliographical references (pages 205-213) and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/164196CF-3163-4A87-8536-5EE9F5F65A2C. - ISBN 0814763359 (electronic bk.). - ISBN 9780814763353 (electronic bk.). - ISBN 9780814763360 (electronic bk.). - ISBN 0814763367 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Massengill, Rebekah Peeples, 1975- Wal-Mart wars. - New York : New York University Press, [2013]. - ISBN 9780814763339
Содержание:
Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
~РУБ DDC 658.8/7
Рубрики: Retail trade.
Marketing--Moral and ethical aspects.
Marketing--Political aspects.
BUSINESS & ECONOMICS--Industries--Retailing.
SOCIAL SCIENCE--Sociology--General.
Аннотация: Wal-Mart is America's largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in America's increasingly polarized political discourse over consumption, capitalism and government regulations. In many ways the battle over Wal-Mart is the battle between "Main Street" and "Wall Street" as the fate of workers under globalization and the ability of the private market to effectively distribute pr.
M 38
Massengill, Rebekah Peeples, (1975-).
Wal-Mart wars : : moral populism in the twenty-first century / / Rebekah Peeples Massengill. - New York : : New York University Press,, [2013]. - 1 online resource (xvii, 225 pages). - Includes bibliographical references (pages 205-213) and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/164196CF-3163-4A87-8536-5EE9F5F65A2C. - ISBN 0814763359 (electronic bk.). - ISBN 9780814763353 (electronic bk.). - ISBN 9780814763360 (electronic bk.). - ISBN 0814763367 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Massengill, Rebekah Peeples, 1975- Wal-Mart wars. - New York : New York University Press, [2013]. - ISBN 9780814763339
Содержание:
Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
Рубрики: Retail trade.
Marketing--Moral and ethical aspects.
Marketing--Political aspects.
BUSINESS & ECONOMICS--Industries--Retailing.
SOCIAL SCIENCE--Sociology--General.
Аннотация: Wal-Mart is America's largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in America's increasingly polarized political discourse over consumption, capitalism and government regulations. In many ways the battle over Wal-Mart is the battle between "Main Street" and "Wall Street" as the fate of workers under globalization and the ability of the private market to effectively distribute pr.
3.
Подробнее
G 90
Grundy, Quinn, (1986-).
Infiltrating healthcare : : how marketing works underground to influence nurses / / Quinn Grundy. - Baltimore : : Johns Hopkins University Press,, 2018. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/17B8D504-230D-40FD-963A-48D8A2F1AF8A. - ISBN 9781421426761 (electronic bk.). - ISBN 1421426765 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Grundy, Quinn, 1986- Infiltrating healthcare. - Baltimore : Johns Hopkins University Press, 2018. - ISBN 9781421426754
Содержание:
Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare.
~РУБ DDC 610.7306/9
Рубрики: Nursing--Practice.
Nursing.
Nursing
Marketing of Health Services
Nurse's Role
Practice Patterns, Nurses'
Drug Industry--economics
Conflict of Interest
Nursing Care
Soins infirmiers--Pratique.
Soins infirmiers.
nursing (health science)
HEALTH & FITNESS--Holism.
HEALTH & FITNESS--Reference.
MEDICAL--Alternative Medicine.
MEDICAL--Atlases.
MEDICAL--Essays.
MEDICAL--Family & General Practice.
MEDICAL--Holistic Medicine.
MEDICAL--Osteopathy.
Nursing--Practice.
Аннотация: It was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor's office or hospital. But with growing public scrutiny of kickbacks to doctors, the huge giveaways have disappeared. In Infiltrating Healthcare, Quinn Grundy shows that sales representatives are working instead behind the scenes. It is to nurses that these companies now market. Nurses, Grundy argues, are the perfect target for sales reps: their work is largely invisible and frequently undervalued, yet they wield a great deal of influence over treatment and purchasing decisions. Furthermore, there are no legal restrictions on marketing to most nurses. Grundy describes how, under the guise of education or product support, and through gifts and free samples, sales representatives influence nurses in the course of day-to-day clinical practice. Grundy argues that the very presence of sales reps in operating rooms, purchasing committee meetings, and patient care units blurs the boundaries between patient care and medical sales. Helpfully, she also describes ways that nurses can be aware of (and resistant to) their influence. Infiltrating Healthcare is a call to action to protect the clinical spaces where we are at our most vulnerable--and the decisions that take place there--from the pursuit of profit at any cost. This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice. -- Provided by publisher.
G 90
Grundy, Quinn, (1986-).
Infiltrating healthcare : : how marketing works underground to influence nurses / / Quinn Grundy. - Baltimore : : Johns Hopkins University Press,, 2018. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/17B8D504-230D-40FD-963A-48D8A2F1AF8A. - ISBN 9781421426761 (electronic bk.). - ISBN 1421426765 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Grundy, Quinn, 1986- Infiltrating healthcare. - Baltimore : Johns Hopkins University Press, 2018. - ISBN 9781421426754
Содержание:
Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare.
Рубрики: Nursing--Practice.
Nursing.
Nursing
Marketing of Health Services
Nurse's Role
Practice Patterns, Nurses'
Drug Industry--economics
Conflict of Interest
Nursing Care
Soins infirmiers--Pratique.
Soins infirmiers.
nursing (health science)
HEALTH & FITNESS--Holism.
HEALTH & FITNESS--Reference.
MEDICAL--Alternative Medicine.
MEDICAL--Atlases.
MEDICAL--Essays.
MEDICAL--Family & General Practice.
MEDICAL--Holistic Medicine.
MEDICAL--Osteopathy.
Nursing--Practice.
Аннотация: It was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor's office or hospital. But with growing public scrutiny of kickbacks to doctors, the huge giveaways have disappeared. In Infiltrating Healthcare, Quinn Grundy shows that sales representatives are working instead behind the scenes. It is to nurses that these companies now market. Nurses, Grundy argues, are the perfect target for sales reps: their work is largely invisible and frequently undervalued, yet they wield a great deal of influence over treatment and purchasing decisions. Furthermore, there are no legal restrictions on marketing to most nurses. Grundy describes how, under the guise of education or product support, and through gifts and free samples, sales representatives influence nurses in the course of day-to-day clinical practice. Grundy argues that the very presence of sales reps in operating rooms, purchasing committee meetings, and patient care units blurs the boundaries between patient care and medical sales. Helpfully, she also describes ways that nurses can be aware of (and resistant to) their influence. Infiltrating Healthcare is a call to action to protect the clinical spaces where we are at our most vulnerable--and the decisions that take place there--from the pursuit of profit at any cost. This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice. -- Provided by publisher.
4.
Подробнее
O-91
Ottolenghi, Carol, (1959-).
Intentional marketing : : a practical guide for librarians / / Carol Ottolenghi. - Lanham : : Rowman & Littlefield,, [2018]. - 1 online resource (xviii, 169 pages) : : illustrations. - (Practical guides for librarians ; ; 51). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1C4E1EC4-728A-4822-9EA7-5E490EF4D421. - ISBN 9781538108499 (ebook). - ISBN 1538108496
Description based on print version record and CIP data provided by publisher.
Параллельные издания: Print version: : Ottolenghi, Carol, 1959- author. Intentional marketing. - Lanham : Rowman & Littlefield, [2018]. - ISBN 9781538108482
Содержание:
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
~РУБ DDC 021.7
Рубрики: Libraries--Marketing.
Libraries.
Marketing.
Libraries
Marketing
Bibliothèques.
Marketing.
libraries (buildings)
marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
O-91
Ottolenghi, Carol, (1959-).
Intentional marketing : : a practical guide for librarians / / Carol Ottolenghi. - Lanham : : Rowman & Littlefield,, [2018]. - 1 online resource (xviii, 169 pages) : : illustrations. - (Practical guides for librarians ; ; 51). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1C4E1EC4-728A-4822-9EA7-5E490EF4D421. - ISBN 9781538108499 (ebook). - ISBN 1538108496
Description based on print version record and CIP data provided by publisher.
Параллельные издания: Print version: : Ottolenghi, Carol, 1959- author. Intentional marketing. - Lanham : Rowman & Littlefield, [2018]. - ISBN 9781538108482
Содержание:
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
Рубрики: Libraries--Marketing.
Libraries.
Marketing.
Libraries
Marketing
Bibliothèques.
Marketing.
libraries (buildings)
marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
5.
Подробнее
B 64
Blanchard, Tommy,.
Data science for marketing analytics / / Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar. - Birmingham, UK : : Packt Publishing,, 2019. - 1 online resource (1 volume) : : il. - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3DB5D77C-C251-4493-8806-F32E4AF8633A. - ISBN 9781789952100 (electronic bk.). - ISBN 1789952107 (electronic bk.)
Description based on online resource; title from copyright page (Safari, viewed May 15, 2019).
~РУБ DDC 658.830285
Рубрики: Marketing--Data processing.
Marketing research.
Python (Computer program language)
Information visualization.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of multiple examples and exercises Book Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learn Analyze and visualize data in Python using pandas and Matplotlib Study clustering techniques, such as hierarchical and k-means clustering Create customer segments based on manipulated data Predict customer lifetime value using linear regression Use classification algorithms to understand customer choice Optimize classification algorithms to extract maximal information Who this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Downloading the example code for this book You can download the example code files for all Packt books you have purchased from your account at http://www.PacktPub.com. If you purchased ...
Доп.точки доступа:
Bhatnagar, Pranshu, \author.\
Behera, Debasish, \author.\
B 64
Blanchard, Tommy,.
Data science for marketing analytics / / Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar. - Birmingham, UK : : Packt Publishing,, 2019. - 1 online resource (1 volume) : : il. - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3DB5D77C-C251-4493-8806-F32E4AF8633A. - ISBN 9781789952100 (electronic bk.). - ISBN 1789952107 (electronic bk.)
Description based on online resource; title from copyright page (Safari, viewed May 15, 2019).
Рубрики: Marketing--Data processing.
Marketing research.
Python (Computer program language)
Information visualization.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of multiple examples and exercises Book Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learn Analyze and visualize data in Python using pandas and Matplotlib Study clustering techniques, such as hierarchical and k-means clustering Create customer segments based on manipulated data Predict customer lifetime value using linear regression Use classification algorithms to understand customer choice Optimize classification algorithms to extract maximal information Who this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Downloading the example code for this book You can download the example code files for all Packt books you have purchased from your account at http://www.PacktPub.com. If you purchased ...
Доп.точки доступа:
Bhatnagar, Pranshu, \author.\
Behera, Debasish, \author.\
6.
Подробнее
L 62
Leveraging computer-mediated marketing environments / / Gordon Bowen and Wilson Ozuem, editors. - Hershey, PA : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/7DA6DE7D-28E2-4A0A-B809-6773590725C8. - ISBN 9781522573456 (electronic bk.). - ISBN 1522573453 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, [2019]. - ISBN 9781522573449
~РУБ DDC 658.8/72
Рубрики: Internet marketing--Social aspects.
Online social networks.
Social media.
Marketing--Social aspects.
Marketing--Social aspects.
Online social networks.
Social media.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"--
Доп.точки доступа:
Bowen, Gordon, (1950-) \editor.\
Ozuem, Wilson, (1974-) \editor.\
L 62
Leveraging computer-mediated marketing environments / / Gordon Bowen and Wilson Ozuem, editors. - Hershey, PA : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/7DA6DE7D-28E2-4A0A-B809-6773590725C8. - ISBN 9781522573456 (electronic bk.). - ISBN 1522573453 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, [2019]. - ISBN 9781522573449
Рубрики: Internet marketing--Social aspects.
Online social networks.
Social media.
Marketing--Social aspects.
Marketing--Social aspects.
Online social networks.
Social media.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"--
Доп.точки доступа:
Bowen, Gordon, (1950-) \editor.\
Ozuem, Wilson, (1974-) \editor.\
7.
Подробнее
I 69
Integrated marketing communications, strategies, and tactical operations in sports organizations / / Manuel Alonso Dos Santos, editor. - 4018/978-1-5225-7617-4. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2019]. - 1 online resource (23 PDFs (xix, 325 pages)) ( час. мин.), 4018/978-1-5225-7617-4. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/E9D8FA69-EAE2-4883-82DD-9BC3976031D9. - ISBN 1522576185. - ISBN 9781522576181 (electronic bk.)
Description based on title screen (IGI Global, viewed 01/31/2019).
Параллельные издания: Print version: :
Содержание:
Section 1. Communication and corporate social responsibility. Chapter 1. Decision factors in the strategy of sports sponsorship in Spain ; Chapter 2. Golden medals: the impact of individual social responsibility on sports corporate reputation -- Section 2. Management applied to sports companies and events. Chapter 3. Self-presentation, interaction, and marketing of Chinese athletes on social media: a study of men's national table tennis team ; Chapter 4. City marketing using sport events: the case of Pontevedra and two editions of the Spanish swimming master championship ; Chapter 5. An update on the marketing of the F1 Singapore Grand Prix Post 2014 ; Chapter 6. Boosting football club brands through museums: the experience of Mondo Milan -- Section 3. Experience and behavior in sporting events. Chapter 7. Getting supporter engagement in sports: the role of digital and mobile marketing in the Real Madrid F.C. ; Chapter 8. Relationship between satisfaction and social perception of the negative impacts of sporting events ; Chapter 9. Sport atmospherics' influence on the event experience ; Chapter 10. The intention of attending a sporting event through expectation disconfirmation and the effect of emotions ; Chapter 11. The marketing implications of up-and-coming sports and of official international sports rating systems.
~РУБ DDC 796.06/98
Рубрики: Communication in marketing.
Marketing--Technological innovations.
Sports administration.
GAMES / Gambling / Sports
SPORTS & RECREATION / Business Aspects
SPORTS & RECREATION / Essays
SPORTS & RECREATION / History
SPORTS & RECREATION / Reference
TRAVEL / Special Interest / Sports
Аннотация: "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
Доп.точки доступа:
Alonso Dos Santos, Manuel, (1981-) \editor.\
IGI Global,
I 69
Integrated marketing communications, strategies, and tactical operations in sports organizations / / Manuel Alonso Dos Santos, editor. - 4018/978-1-5225-7617-4. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2019]. - 1 online resource (23 PDFs (xix, 325 pages)) ( час. мин.), 4018/978-1-5225-7617-4. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/E9D8FA69-EAE2-4883-82DD-9BC3976031D9. - ISBN 1522576185. - ISBN 9781522576181 (electronic bk.)
Description based on title screen (IGI Global, viewed 01/31/2019).
Параллельные издания: Print version: :
Содержание:
Section 1. Communication and corporate social responsibility. Chapter 1. Decision factors in the strategy of sports sponsorship in Spain ; Chapter 2. Golden medals: the impact of individual social responsibility on sports corporate reputation -- Section 2. Management applied to sports companies and events. Chapter 3. Self-presentation, interaction, and marketing of Chinese athletes on social media: a study of men's national table tennis team ; Chapter 4. City marketing using sport events: the case of Pontevedra and two editions of the Spanish swimming master championship ; Chapter 5. An update on the marketing of the F1 Singapore Grand Prix Post 2014 ; Chapter 6. Boosting football club brands through museums: the experience of Mondo Milan -- Section 3. Experience and behavior in sporting events. Chapter 7. Getting supporter engagement in sports: the role of digital and mobile marketing in the Real Madrid F.C. ; Chapter 8. Relationship between satisfaction and social perception of the negative impacts of sporting events ; Chapter 9. Sport atmospherics' influence on the event experience ; Chapter 10. The intention of attending a sporting event through expectation disconfirmation and the effect of emotions ; Chapter 11. The marketing implications of up-and-coming sports and of official international sports rating systems.
Рубрики: Communication in marketing.
Marketing--Technological innovations.
Sports administration.
GAMES / Gambling / Sports
SPORTS & RECREATION / Business Aspects
SPORTS & RECREATION / Essays
SPORTS & RECREATION / History
SPORTS & RECREATION / Reference
TRAVEL / Special Interest / Sports
Аннотация: "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
Доп.точки доступа:
Alonso Dos Santos, Manuel, (1981-) \editor.\
IGI Global,
8.
Подробнее
P 91
Predicting trends and building strategies for consumer engagement in retail environments / / Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. - Hershey, PA : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AC4F48FB-8C3A-4716-9120-93F0F202D69F. - ISBN 9781522578574 (electronic bk.). - ISBN 1522578579 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : Business Science Reference, [2019]. - ISBN 9781522578567
~РУБ DDC 658.8/7
Рубрики: Retail trade.
Consumer behavior.
Marketing research.
Consumer behavior.
Marketing research.
Retail trade.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--
Доп.точки доступа:
Granata, Giuseppe, (1965-) \editor.\
Tartaglione, Andrea Moretta, (1971-) \editor.\
Tsiakis, Theodosios, (1978-) \editor.\
P 91
Predicting trends and building strategies for consumer engagement in retail environments / / Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. - Hershey, PA : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AC4F48FB-8C3A-4716-9120-93F0F202D69F. - ISBN 9781522578574 (electronic bk.). - ISBN 1522578579 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : Business Science Reference, [2019]. - ISBN 9781522578567
Рубрики: Retail trade.
Consumer behavior.
Marketing research.
Consumer behavior.
Marketing research.
Retail trade.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--
Доп.точки доступа:
Granata, Giuseppe, (1965-) \editor.\
Tartaglione, Andrea Moretta, (1971-) \editor.\
Tsiakis, Theodosios, (1978-) \editor.\
9.
Подробнее
A 80
Arslan, Yusuf,.
Improving marketing strategies for private label products / / Yusuf Arslan, Sakarya University, Turkey. - 4018/978-1-7998-0257-0. - Hershey, PA : : IGI Global, Business Science Reference,, [2020]. - 1 online resource (xxiii, 383 pages) ( час. мин.), 4018/978-1-7998-0257-0. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/CD360D3D-863D-4224-8698-834E12C9808F. - ISBN 9781799802600 (ebook). - ISBN 1799802604. - ISBN 1799802590 (electronic book). - ISBN 9781799802594 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Improving marketing strategies for private label products. - Hershey, PA : IGI Global, Business Science Reference, [2020]. - ISBN 9781799802570
Содержание:
Section 1. Marketing strategies to create successful private label products. Chapter 1. The evolution of private label products in Turkey: what to do next? ; Chapter 2. Improving marketing strategies for private labels of Malvazija Istarska wines ; Chapter 3. Building powerful private label brands in creating effective communication processes: Turkish ironman as case study in scope of linear communication approach ; Chapter 4. Comparing private label brand equity dimensions of the same store: their relationships, similarities, and differences ; Chapter 5. Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis ; Chapter 6. Marketing strategies with private labels during economic recession ; Chapter 7. Handling private label customer complaints to improve customer satisfaction: qualitative evidence from Turkish retailers -- Section 2. Marketing strategies to create positive perceptions of private label products. Chapter 8. Package communication: an investigation on the premiumness of private label product packages in Turkey ; Chapter 9. The effects of private label brand strategies on consumer perception ; Chapter 10. Examination of the relationship between perceived risk for private label products and consumers' personality traits -- Section 3. Marketing strategies to increase private label preferences. Chapter 11. Customer segmentation and factors affecting willingness to order private label brands: an e-grocery shopper's perspective ; Chapter 12. The impact of private label brand personality perception on consumers' buying intentions ; Chapter 13. The effect of consumers' individual factors and perceptions on private label purchase behavior ; Chapter 14. The relationship between sales promotion activities, private label attitudes, and purchase intention.
~РУБ DDC 658.8/02
Рубрики: House brands--Marketing.
Marketing--Planning.
Strategic planning.
Marketing--Planning.
Strategic planning.
Аннотация: ""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
A 80
Arslan, Yusuf,.
Improving marketing strategies for private label products / / Yusuf Arslan, Sakarya University, Turkey. - 4018/978-1-7998-0257-0. - Hershey, PA : : IGI Global, Business Science Reference,, [2020]. - 1 online resource (xxiii, 383 pages) ( час. мин.), 4018/978-1-7998-0257-0. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/CD360D3D-863D-4224-8698-834E12C9808F. - ISBN 9781799802600 (ebook). - ISBN 1799802604. - ISBN 1799802590 (electronic book). - ISBN 9781799802594 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Improving marketing strategies for private label products. - Hershey, PA : IGI Global, Business Science Reference, [2020]. - ISBN 9781799802570
Содержание:
Section 1. Marketing strategies to create successful private label products. Chapter 1. The evolution of private label products in Turkey: what to do next? ; Chapter 2. Improving marketing strategies for private labels of Malvazija Istarska wines ; Chapter 3. Building powerful private label brands in creating effective communication processes: Turkish ironman as case study in scope of linear communication approach ; Chapter 4. Comparing private label brand equity dimensions of the same store: their relationships, similarities, and differences ; Chapter 5. Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis ; Chapter 6. Marketing strategies with private labels during economic recession ; Chapter 7. Handling private label customer complaints to improve customer satisfaction: qualitative evidence from Turkish retailers -- Section 2. Marketing strategies to create positive perceptions of private label products. Chapter 8. Package communication: an investigation on the premiumness of private label product packages in Turkey ; Chapter 9. The effects of private label brand strategies on consumer perception ; Chapter 10. Examination of the relationship between perceived risk for private label products and consumers' personality traits -- Section 3. Marketing strategies to increase private label preferences. Chapter 11. Customer segmentation and factors affecting willingness to order private label brands: an e-grocery shopper's perspective ; Chapter 12. The impact of private label brand personality perception on consumers' buying intentions ; Chapter 13. The effect of consumers' individual factors and perceptions on private label purchase behavior ; Chapter 14. The relationship between sales promotion activities, private label attitudes, and purchase intention.
Рубрики: House brands--Marketing.
Marketing--Planning.
Strategic planning.
Marketing--Planning.
Strategic planning.
Аннотация: ""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
10.
Подробнее
M 24
Managing social media practices in the digital economy / / Shirin Alavi, Vandana Ahuja (editors). - Hershey, PA : : Business Science Reference (an imprint of IGI Global),, [2020]. - 1 online resource (xxvi, 312 pages). : il, карты. - (Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/352D7850-C569-41BC-B4E8-BACAEF59F92F. - ISBN 1799821870 (electronic book). - ISBN 9781799821878 (electronic bk.)
Description based on online resource; title from digital title page (viewed on December 20, 2019).
Параллельные издания: Print version: : Managing social media practices in the digital economy. - Hershey : Business Science Reference, 2019. - ISBN 9781799821854
~РУБ DDC 302.23/1
Рубрики: Information technology--Economic aspects.
Marketing--Technological innovations.
Social media--Economic aspects.
Social media and society.
Technologie de l'information--Aspect économique.
Marketing--Innovations.
Médias sociaux--Aspect économique.
Médias sociaux et société.
Social media and society.
Information technology--Economic aspects.
Marketing--Technological innovations.
Social media--Economic aspects.
Аннотация: ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Доп.точки доступа:
Alavi, Shirin, (1980-) \editor.\
Ahuja, Vandana, \editor.\
M 24
Managing social media practices in the digital economy / / Shirin Alavi, Vandana Ahuja (editors). - Hershey, PA : : Business Science Reference (an imprint of IGI Global),, [2020]. - 1 online resource (xxvi, 312 pages). : il, карты. - (Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/352D7850-C569-41BC-B4E8-BACAEF59F92F. - ISBN 1799821870 (electronic book). - ISBN 9781799821878 (electronic bk.)
Description based on online resource; title from digital title page (viewed on December 20, 2019).
Параллельные издания: Print version: : Managing social media practices in the digital economy. - Hershey : Business Science Reference, 2019. - ISBN 9781799821854
Рубрики: Information technology--Economic aspects.
Marketing--Technological innovations.
Social media--Economic aspects.
Social media and society.
Technologie de l'information--Aspect économique.
Marketing--Innovations.
Médias sociaux--Aspect économique.
Médias sociaux et société.
Social media and society.
Information technology--Economic aspects.
Marketing--Technological innovations.
Social media--Economic aspects.
Аннотация: ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Доп.точки доступа:
Alavi, Shirin, (1980-) \editor.\
Ahuja, Vandana, \editor.\
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