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Page 1, Results: 3
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1.
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H 22
Handbook of research on entrepreneurship, innovation, and internationalization / / Nuno Miguel Teixeira, Teresa Gomes da Costa, and Ines Margarida Lisboa, editors. - Hershey, PA : : Business Science Reference,, ©2019. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/D874DADF-E28A-4541-8A64-B811C25AD593. - ISBN 9781522584803 (electronic bk.). - ISBN 1522584803 (electronic bk.)
Description based on online resource; title from PDF title page (EBSCO, viewed June 5, 2019).
~РУБ DDC 658.4/012
Рубрики: Strategic planning.
Entrepreneurship.
Technological innovations.
New products.
International trade.
Entrepreneurship.
International trade.
New products.
Strategic planning.
Technological innovations.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: "This book examines the best practices for increasing a company's competitiveness through the study of three strategic factors in business success: entrepreneurship, innovation, and internationalization"--
Доп.точки доступа:
Teixeira, Nuno Miguel, (1974-) \editor.\
Costa, Teresa Gomes da, (1964-) \editor.\
Lisboa, Ines Margarida, (1981-) \editor.\
H 22
Handbook of research on entrepreneurship, innovation, and internationalization / / Nuno Miguel Teixeira, Teresa Gomes da Costa, and Ines Margarida Lisboa, editors. - Hershey, PA : : Business Science Reference,, ©2019. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/D874DADF-E28A-4541-8A64-B811C25AD593. - ISBN 9781522584803 (electronic bk.). - ISBN 1522584803 (electronic bk.)
Description based on online resource; title from PDF title page (EBSCO, viewed June 5, 2019).
Рубрики: Strategic planning.
Entrepreneurship.
Technological innovations.
New products.
International trade.
Entrepreneurship.
International trade.
New products.
Strategic planning.
Technological innovations.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Аннотация: "This book examines the best practices for increasing a company's competitiveness through the study of three strategic factors in business success: entrepreneurship, innovation, and internationalization"--
Доп.точки доступа:
Teixeira, Nuno Miguel, (1974-) \editor.\
Costa, Teresa Gomes da, (1964-) \editor.\
Lisboa, Ines Margarida, (1981-) \editor.\
2.
Подробнее
M 39
Matos, Nelson de.
Marketing, Creativity and Experiential Design. / Nelson de. Matos, Guerreiro, Manuela., Pinto, Patrícia. - Newcastle-upon-Tyne : : Cambridge Scholars Publisher,, 2021. - 1 online resource (236 p.). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/5D554D95-91F2-46E4-B86F-AACA4704FF0F. - ISBN 1527577538 (electronic book). - ISBN 9781527577534 (electronic bk.)
Параллельные издания: Print version: : Matos, Nelson de Marketing, Creativity and Experiential Design. - Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2021. - ISBN 9781527575578
~РУБ DDC 658.575
Рубрики: New products.
Design--Management.
Marketing.
Experiential research.
Technological innovations--Economic aspects.
Design--Management.
Experiential research.
Marketing.
New products.
Technological innovations--Economic aspects.
Аннотация: This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Доп.точки доступа:
Guerreiro, Manuela.
Pinto, Patrícia.
M 39
Matos, Nelson de.
Marketing, Creativity and Experiential Design. / Nelson de. Matos, Guerreiro, Manuela., Pinto, Patrícia. - Newcastle-upon-Tyne : : Cambridge Scholars Publisher,, 2021. - 1 online resource (236 p.). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/5D554D95-91F2-46E4-B86F-AACA4704FF0F. - ISBN 1527577538 (electronic book). - ISBN 9781527577534 (electronic bk.)
Параллельные издания: Print version: : Matos, Nelson de Marketing, Creativity and Experiential Design. - Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2021. - ISBN 9781527575578
Рубрики: New products.
Design--Management.
Marketing.
Experiential research.
Technological innovations--Economic aspects.
Design--Management.
Experiential research.
Marketing.
New products.
Technological innovations--Economic aspects.
Аннотация: This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Доп.точки доступа:
Guerreiro, Manuela.
Pinto, Patrícia.
3.
Подробнее
I 56
Impact of digital transformation on the development of new business models and consumer experience / / [edited by] Maria Antónia Rodrigues, João Proença. - Hershey, PA : : IGI Global, Business Science Reference (an imprint of IGI Global),, [2022]. - 1 online resource (xix, 347 pages) : : il. - (Advances in business strategy and competitive advantage (ABSCA) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/4BD932CC-8DE5-4B12-BDAF-F24DB2906907. - ISBN 179989181X (electronic book). - ISBN 9781799891819 (electronic bk.)
Description based on online resource; title from digital title page (viewed on April 29, 2022).
Параллельные издания: Print version: : Impact of digital transformation on the development of new business models and consumer experience. - Hershey, PA : Business Science Reference, [2022]. - ISBN 9781799891796
~РУБ DDC 338/.064
Рубрики: Technological innovations--Economic aspects.
Information technology--Economic aspects.
Value.
New products.
Customer relations.
Innovations--Aspect économique.
Technologie de l'information--Aspect économique.
Valeur.
value (economic concept)
Customer relations.
Information technology--Economic aspects.
New products.
Technological innovations--Economic aspects.
Value.
Аннотация: "This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
Доп.точки доступа:
Rodrigues, Maria Antonia, (1977-) \editor.\
Proença, João F., \editor.\
I 56
Impact of digital transformation on the development of new business models and consumer experience / / [edited by] Maria Antónia Rodrigues, João Proença. - Hershey, PA : : IGI Global, Business Science Reference (an imprint of IGI Global),, [2022]. - 1 online resource (xix, 347 pages) : : il. - (Advances in business strategy and competitive advantage (ABSCA) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/4BD932CC-8DE5-4B12-BDAF-F24DB2906907. - ISBN 179989181X (electronic book). - ISBN 9781799891819 (electronic bk.)
Description based on online resource; title from digital title page (viewed on April 29, 2022).
Параллельные издания: Print version: : Impact of digital transformation on the development of new business models and consumer experience. - Hershey, PA : Business Science Reference, [2022]. - ISBN 9781799891796
Рубрики: Technological innovations--Economic aspects.
Information technology--Economic aspects.
Value.
New products.
Customer relations.
Innovations--Aspect économique.
Technologie de l'information--Aspect économique.
Valeur.
value (economic concept)
Customer relations.
Information technology--Economic aspects.
New products.
Technological innovations--Economic aspects.
Value.
Аннотация: "This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
Доп.точки доступа:
Rodrigues, Maria Antonia, (1977-) \editor.\
Proença, João F., \editor.\
Page 1, Results: 3