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1.
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R 30
Reames, Robin,.
Seeming and being in Plato's rhetorical theory / / Robin Reames. - Chicago ; ; London : : The University of Chicago Press,, 2018. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/53FFBC37-58AC-4134-8069-D94F13690BE4. - ISBN 9780226567150 (electronic bk.). - ISBN 022656715X (electronic bk.)
Print version record.
Параллельные издания: Print version: : Reames, Robin. Seeming and being in Plato's rhetorical theory. - Chicago ; London : The University of Chicago Press, 2018. - ISBN 9780226567013
~РУБ DDC 808.0092
Рубрики: Rhetoric--Philosophy.
Philosophy, Ancient.
Sophists (Greek philosophy)
Philosophy, Ancient.
Rhetoric--Philosophy.
Sophists (Greek philosophy)
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
Plato.
R 30
Reames, Robin,.
Seeming and being in Plato's rhetorical theory / / Robin Reames. - Chicago ; ; London : : The University of Chicago Press,, 2018. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/53FFBC37-58AC-4134-8069-D94F13690BE4. - ISBN 9780226567150 (electronic bk.). - ISBN 022656715X (electronic bk.)
Print version record.
Параллельные издания: Print version: : Reames, Robin. Seeming and being in Plato's rhetorical theory. - Chicago ; London : The University of Chicago Press, 2018. - ISBN 9780226567013
Рубрики: Rhetoric--Philosophy.
Philosophy, Ancient.
Sophists (Greek philosophy)
Philosophy, Ancient.
Rhetoric--Philosophy.
Sophists (Greek philosophy)
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
Plato.
2.
Подробнее
S 87
Storytelling in the digital world / / edited by Anna De Fina, Georgetown University, and Sabina Perrino, Binghamton University. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, 2019. - 1 online resource. - (Benjamins current topics, ; volume 104). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/FCC4EFC1-D2C1-4702-AC29-1F0D94BC2DC7. - ISBN 9027262209. - ISBN 9789027262202 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Storytelling in the digital world. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2019. - ISBN 9789027203960
Содержание:
"My life has changed forever!": narrative identities in parodies of Amazon reviews / Camilla Vásquez -- Online retellings and the viral transformation of a Twitter breakup story / Anna de Fina and Brittany Toscano Gore -- Recontextualizing racialized stories on YouTube / Sabina Perrino -- "We are going to our Portuguese homeland!": French Luso-descendants: diasporic Facebook conarrations of vacation return trips to Portugal / Isabelle Simões Marques and Michèle Koven -- Sharing the moment as small stories: the interplay between practices & affordances in the social media-curation of lives / Alexandra Georgakopoulou.
~РУБ DDC 808/.036
Рубрики: Narration (Rhetoric)
Digital storytelling.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
De Fina, Anna, \editor.\
Perrino, Sabina, \editor.\
S 87
Storytelling in the digital world / / edited by Anna De Fina, Georgetown University, and Sabina Perrino, Binghamton University. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, 2019. - 1 online resource. - (Benjamins current topics, ; volume 104). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/FCC4EFC1-D2C1-4702-AC29-1F0D94BC2DC7. - ISBN 9027262209. - ISBN 9789027262202 (electronic bk.)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Storytelling in the digital world. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2019. - ISBN 9789027203960
Содержание:
"My life has changed forever!": narrative identities in parodies of Amazon reviews / Camilla Vásquez -- Online retellings and the viral transformation of a Twitter breakup story / Anna de Fina and Brittany Toscano Gore -- Recontextualizing racialized stories on YouTube / Sabina Perrino -- "We are going to our Portuguese homeland!": French Luso-descendants: diasporic Facebook conarrations of vacation return trips to Portugal / Isabelle Simões Marques and Michèle Koven -- Sharing the moment as small stories: the interplay between practices & affordances in the social media-curation of lives / Alexandra Georgakopoulou.
Рубрики: Narration (Rhetoric)
Digital storytelling.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
De Fina, Anna, \editor.\
Perrino, Sabina, \editor.\
3.
Подробнее
S 89
Strongman, Luke.
Academic writing / / by Luke Strongman. - Newcastle upon Tyne : : Cambridge Scholars,, 2013. - 1 online resource (xiv, 132 pages). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/273CF087-0E3C-4417-B8E9-0531B0BCAF3F. - ISBN 9781443864329 (electronic bk.). - ISBN 1443864323 (e lectronic bk.)
Description based on print version record.
Параллельные издания: Print version: : Strongman, Luke. Academic writing. - ISBN 1443850543
Содержание:
Machine generated contents note: ch. One Essay-Writing Skills -- ch. Two Oratory: The Power of Speech -- ch. Three Writing For The Web -- ch. Four A Critique of the Digital Humanities -- ch. Five The Rhetoric of Legal Reasoning -- ch. Six Reasoning Errors in Prose Writing -- ch. Seven Persuasive Rhetoric in Language Use -- ch. Eight The "Straightforward" Prose Style -- ch. Nine Philosophy of Language -- ch. Ten Language Evolution -- ch. Eleven Psycholinguistics -- ch. Twelve Language Diversity -- ch. Thirteen Genre Theory -- ch. Fourteen Creativity.
~РУБ DDC 808.02
Рубрики: Academic writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
S 89
Strongman, Luke.
Academic writing / / by Luke Strongman. - Newcastle upon Tyne : : Cambridge Scholars,, 2013. - 1 online resource (xiv, 132 pages). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/273CF087-0E3C-4417-B8E9-0531B0BCAF3F. - ISBN 9781443864329 (electronic bk.). - ISBN 1443864323 (e lectronic bk.)
Description based on print version record.
Параллельные издания: Print version: : Strongman, Luke. Academic writing. - ISBN 1443850543
Содержание:
Machine generated contents note: ch. One Essay-Writing Skills -- ch. Two Oratory: The Power of Speech -- ch. Three Writing For The Web -- ch. Four A Critique of the Digital Humanities -- ch. Five The Rhetoric of Legal Reasoning -- ch. Six Reasoning Errors in Prose Writing -- ch. Seven Persuasive Rhetoric in Language Use -- ch. Eight The "Straightforward" Prose Style -- ch. Nine Philosophy of Language -- ch. Ten Language Evolution -- ch. Eleven Psycholinguistics -- ch. Twelve Language Diversity -- ch. Thirteen Genre Theory -- ch. Fourteen Creativity.
Рубрики: Academic writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
4.
Подробнее
H 49
Heinemann, Markus K.
How Not to Write A Medical Paper [[electronic resource].] / Markus K. Heinemann. - NEW YORK : : Thieme,, 2016. - 1 online resource (106 p.). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/F59F7411-93C6-4C84-B886-C13BAA43A094. - ISBN 9789385062520 (electronic bk.). - ISBN 9385062522 (electronic bk.)
Description based upon print version of record.
Параллельные издания: Print version: : Heinemann, Markus K. How Not to Write A Medical Paper. - NEW YORK : Thieme,c2016. - ISBN 9789385062292
Содержание:
How NOT to Write a Medical Paper: A Practical Guide; Title Page; Copyright; Dedication; Contents; 1. Introduction; 2. Why Editors Accept/Reject Manuscripts; 3. Types of Scientific Articles; 3.1 Original Article; 3.2 Meta-Analysis; 3.3 Review Article; 3.4 How-to-Do-It; 3.5 Case Report; 3.6 Letter-to-the-Editor; 4. Manuscript Components: Dos and Don'ts; 4.1 Authors; 4.2 Title; 4.3 Abstract and Keywords; 4.4 Introduction; 4.5 Materials and Methods (M&M); 4.6 Results; 4.7 Discussion; 4.8 Conclusions; 4.9 Acknowledgments; 4.10 References; 4.11 Journal Instructions-for-Authors
5. Review Process and Corrections6. Publication Ethics; 7. Good-to-Know; 7.1 The Production Chain; 7.2 Indexing, Factors, and the Like; 7.3 What Publishers Do; 7.4 Open Access; 7.5 Glossary; 8. Final Advice; 9. References; Index
~РУБ DDC 808.06661
Рубрики: Medical writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Аннотация: Writing a medical paper, or any other scientific text, is full of pitfalls which make it difficult to get it accepted for publication. This unique book gives practical advice on how one can circumvent these dangers. It is richly filled with examples, predominantly negative ones. which exhibit how one should not write a medical paper. This book highlights the fallibilities that manuscripts are often susceptible to, and hence will help writers avoid committing those mistakes. Special Features: Abundant information about a complex subject condensed in a small format Numerous examples from bad man.
H 49
Heinemann, Markus K.
How Not to Write A Medical Paper [[electronic resource].] / Markus K. Heinemann. - NEW YORK : : Thieme,, 2016. - 1 online resource (106 p.). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/F59F7411-93C6-4C84-B886-C13BAA43A094. - ISBN 9789385062520 (electronic bk.). - ISBN 9385062522 (electronic bk.)
Description based upon print version of record.
Параллельные издания: Print version: : Heinemann, Markus K. How Not to Write A Medical Paper. - NEW YORK : Thieme,c2016. - ISBN 9789385062292
Содержание:
How NOT to Write a Medical Paper: A Practical Guide; Title Page; Copyright; Dedication; Contents; 1. Introduction; 2. Why Editors Accept/Reject Manuscripts; 3. Types of Scientific Articles; 3.1 Original Article; 3.2 Meta-Analysis; 3.3 Review Article; 3.4 How-to-Do-It; 3.5 Case Report; 3.6 Letter-to-the-Editor; 4. Manuscript Components: Dos and Don'ts; 4.1 Authors; 4.2 Title; 4.3 Abstract and Keywords; 4.4 Introduction; 4.5 Materials and Methods (M&M); 4.6 Results; 4.7 Discussion; 4.8 Conclusions; 4.9 Acknowledgments; 4.10 References; 4.11 Journal Instructions-for-Authors
5. Review Process and Corrections6. Publication Ethics; 7. Good-to-Know; 7.1 The Production Chain; 7.2 Indexing, Factors, and the Like; 7.3 What Publishers Do; 7.4 Open Access; 7.5 Glossary; 8. Final Advice; 9. References; Index
Рубрики: Medical writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Аннотация: Writing a medical paper, or any other scientific text, is full of pitfalls which make it difficult to get it accepted for publication. This unique book gives practical advice on how one can circumvent these dangers. It is richly filled with examples, predominantly negative ones. which exhibit how one should not write a medical paper. This book highlights the fallibilities that manuscripts are often susceptible to, and hence will help writers avoid committing those mistakes. Special Features: Abundant information about a complex subject condensed in a small format Numerous examples from bad man.
5.
Подробнее
O-77
Ornia, Goretti Faya,.
A handout on medical English for health professionals / / by Goretti Faya Ornia and Héctor Hernández Lázaro. - Newcastle upon Tyne, UK : : Cambridge Scholars Publishing,, 2017. - 1 online resource (220 pages). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/6C50DE53-D24D-4F1A-A3F5-1CCE994FF017. - ISBN 9781527506893 (electronic bk.). - ISBN 1527506894 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Ornia, Goretti Faya. Handout on medical English for health professionals. - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2017. - ISBN 9781527500365
~РУБ DDC 808.06/661
Рубрики: Medical writing.
Medical Writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
Hernández Lázaro, Héctor, \author.\
O-77
Ornia, Goretti Faya,.
A handout on medical English for health professionals / / by Goretti Faya Ornia and Héctor Hernández Lázaro. - Newcastle upon Tyne, UK : : Cambridge Scholars Publishing,, 2017. - 1 online resource (220 pages). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/6C50DE53-D24D-4F1A-A3F5-1CCE994FF017. - ISBN 9781527506893 (electronic bk.). - ISBN 1527506894 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Ornia, Goretti Faya. Handout on medical English for health professionals. - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2017. - ISBN 9781527500365
Рубрики: Medical writing.
Medical Writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
Hernández Lázaro, Héctor, \author.\
6.
Подробнее
G 41
Getting personal : : teaching personal writing in the digital age / / edited by Laura Gray-Rosendale. - Albany : : State University of New York Press,, [2018]. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3F00A62D-AA3C-4133-8830-602EA9C9CEE1. - ISBN 9781438468983 (electronic bk.). - ISBN 1438468989 (electronic bk.)
Print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Getting personal. - Albany : State University of New York Press, [2018]. - ISBN 9781438468976
~РУБ DDC 808/.0420285
Рубрики: English language--Rhetoric--Computer-assisted instruction.
English language--Rhetoric--Study and teaching--Technological innovations.
Online data processing--Authorship--Study and teaching.
Essay--Authorship.
Online authorship.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
Gray-Rosendale, Laura, \editor.\
G 41
Getting personal : : teaching personal writing in the digital age / / edited by Laura Gray-Rosendale. - Albany : : State University of New York Press,, [2018]. - 1 online resource. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3F00A62D-AA3C-4133-8830-602EA9C9CEE1. - ISBN 9781438468983 (electronic bk.). - ISBN 1438468989 (electronic bk.)
Print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Getting personal. - Albany : State University of New York Press, [2018]. - ISBN 9781438468976
Рубрики: English language--Rhetoric--Computer-assisted instruction.
English language--Rhetoric--Study and teaching--Technological innovations.
Online data processing--Authorship--Study and teaching.
Essay--Authorship.
Online authorship.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Доп.точки доступа:
Gray-Rosendale, Laura, \editor.\
7.
Подробнее
F 88
Freeman, Danyal.
Eductive academic writing / / by Danyal Freeman. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, 2018. - 1 online resource (ix, 134 pages). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/42575CC4-A974-4EA3-8E3E-382E7BBD753A. - ISBN 9781527505797 (electronic bk.). - ISBN 1527505790 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Freeman, Danyal. Eductive academic writing. - Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. - ISBN 1527505790
~РУБ DDC 808/.042
Рубрики: Academic writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Аннотация: "This volume teaches academics and graduate students how to write seductive academic prose by learning a literacy rarely taught in academic writing or style handbooks: to use literary devices and figures of speech to meet ideals of stylish communication; and how these ideals and supposed 'literary' techniques serve academic readers and writers. Part one explores the persistent problem of the bad academic writing style called 'academese' and argues stylish academic writers avoid it by writing with figures of speech. Part two teaches and illustrates figures of speech seductive writers write into academic prose to convey the music and rhythms of good speech, cohesion, coherence and storytelling, and the personality and passions of the author. Part three argues the academy will not heal itself of academese until academic writing pedagogies teach students to care enough for their readers to write with figures of speech that craft seductive academic writing."--Publisher's website.
F 88
Freeman, Danyal.
Eductive academic writing / / by Danyal Freeman. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, 2018. - 1 online resource (ix, 134 pages). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/42575CC4-A974-4EA3-8E3E-382E7BBD753A. - ISBN 9781527505797 (electronic bk.). - ISBN 1527505790 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Freeman, Danyal. Eductive academic writing. - Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. - ISBN 1527505790
Рубрики: Academic writing.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Аннотация: "This volume teaches academics and graduate students how to write seductive academic prose by learning a literacy rarely taught in academic writing or style handbooks: to use literary devices and figures of speech to meet ideals of stylish communication; and how these ideals and supposed 'literary' techniques serve academic readers and writers. Part one explores the persistent problem of the bad academic writing style called 'academese' and argues stylish academic writers avoid it by writing with figures of speech. Part two teaches and illustrates figures of speech seductive writers write into academic prose to convey the music and rhythms of good speech, cohesion, coherence and storytelling, and the personality and passions of the author. Part three argues the academy will not heal itself of academese until academic writing pedagogies teach students to care enough for their readers to write with figures of speech that craft seductive academic writing."--Publisher's website.
8.
Подробнее
L 75
Linguistic foundations of narration in spoken and sign languages. / Hübl, Annika., Steinbach, Markus. - Amsterdam : : John Benjamins Publishing Company,, 2018. - 1 online resource. - (Linguistik aktuell). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/7B095FFE-70A9-466C-96F7-F9FE57759B22. - ISBN 9789027263988 (electronic bk.). - ISBN 9027263981 (electronic bk.)
Online resource; title from PDF title page (EBSCO, viewed May 14, 2018)
~РУБ DDC 808
Рубрики: Narration (Rhetoric)
Linguistics.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
REFERENCE / Writing Skills.
Доп.точки доступа:
Hübl, Annika.
Steinbach, Markus.
L 75
Linguistic foundations of narration in spoken and sign languages. / Hübl, Annika., Steinbach, Markus. - Amsterdam : : John Benjamins Publishing Company,, 2018. - 1 online resource. - (Linguistik aktuell). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/7B095FFE-70A9-466C-96F7-F9FE57759B22. - ISBN 9789027263988 (electronic bk.). - ISBN 9027263981 (electronic bk.)
Online resource; title from PDF title page (EBSCO, viewed May 14, 2018)
Рубрики: Narration (Rhetoric)
Linguistics.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
REFERENCE / Writing Skills.
Доп.точки доступа:
Hübl, Annika.
Steinbach, Markus.
9.
Подробнее
P 47
Persuasion in public discourse : : cognitive and functional perspectives / / edited by Jana Pelclová and Wei-lun Lu. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, [2018]. - 1 online resource. - (Discourse approaches to politics, society, and culture (DAPSAC) ; ; vol. 79). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/FBBDF5DD-DA35-42FA-AEC6-D6BF8230CE55. - ISBN 9789027263599 (pdf). - ISBN 9027263590
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Persuasion in public discourse. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]. - ISBN 9789027201386
Содержание:
Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett -- Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović.
~РУБ DDC 808
Рубрики: Persuasion (Rhetoric)
Discourse analysis.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
REFERENCE / Writing Skills.
Аннотация: "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"--
Доп.точки доступа:
Pelclová, Jana, \editor.\
Lu, Wei-lun ((Linguist),) \ditor.\
P 47
Persuasion in public discourse : : cognitive and functional perspectives / / edited by Jana Pelclová and Wei-lun Lu. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, [2018]. - 1 online resource. - (Discourse approaches to politics, society, and culture (DAPSAC) ; ; vol. 79). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/FBBDF5DD-DA35-42FA-AEC6-D6BF8230CE55. - ISBN 9789027263599 (pdf). - ISBN 9027263590
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Persuasion in public discourse. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]. - ISBN 9789027201386
Содержание:
Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett -- Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović.
Рубрики: Persuasion (Rhetoric)
Discourse analysis.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
REFERENCE / Writing Skills.
Аннотация: "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"--
Доп.точки доступа:
Pelclová, Jana, \editor.\
Lu, Wei-lun ((Linguist),) \ditor.\
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S 88
Strack, Daniel C. , (1967-).
Metaphor from the ground up : : understanding figurative language in context / / Daniel C. Strack. - Lanham, Maryland : : Lexington Books, an imprint of The Rowman & Littlefield Publishin Group, Inc.,, [2019]. - 1 online resource (viii, 187 pages). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3EFA495B-EEEE-4529-8CFF-9B9DD5F28535. - ISBN 9781498547918 (electronic book). - ISBN 1498547915 (electronic book)
Description based on online resource; title from digital title page (viewed on March 21, 2019).
Параллельные издания: Print version: : Strack, Daniel C., 1967- author. Metaphor from the ground up. - Lanham, Md. : Lexington Books, [2019]. - ISBN 9781498547901
Содержание:
Introduction: Metaphor theory at an impasse -- 1. Metaphor grounded in sense perception -- 2. Metonymic binding and conceptualization -- 3. The challenge of feature attribution -- 4. Conceptual filtering -- 5. Context and goal orientation -- 6. Metonymic cues and narrative framing -- 7. Metaphor productivity and dual-mode instantiation -- Conclusion: invariance and beyond -- Glossary -- Bibliography -- Index -- About the author.
~РУБ DDC 808/.032
Рубрики: Metaphor.
Metaphor--Psychological aspects.
Metonyms.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Metaphor.
Metaphor--Psychological aspects.
Metonyms.
Аннотация: Cross-referencing neurobiological knowledge with the invariance hypothesis, relevance theory, and frame semantics, Metaphor from the Ground Up: Understanding Figurative Language in Context unifies metaphor theory, fundamentally rethinks "context," and moves linguistics into the twenty-first century.
S 88
Strack, Daniel C. , (1967-).
Metaphor from the ground up : : understanding figurative language in context / / Daniel C. Strack. - Lanham, Maryland : : Lexington Books, an imprint of The Rowman & Littlefield Publishin Group, Inc.,, [2019]. - 1 online resource (viii, 187 pages). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/3EFA495B-EEEE-4529-8CFF-9B9DD5F28535. - ISBN 9781498547918 (electronic book). - ISBN 1498547915 (electronic book)
Description based on online resource; title from digital title page (viewed on March 21, 2019).
Параллельные издания: Print version: : Strack, Daniel C., 1967- author. Metaphor from the ground up. - Lanham, Md. : Lexington Books, [2019]. - ISBN 9781498547901
Содержание:
Introduction: Metaphor theory at an impasse -- 1. Metaphor grounded in sense perception -- 2. Metonymic binding and conceptualization -- 3. The challenge of feature attribution -- 4. Conceptual filtering -- 5. Context and goal orientation -- 6. Metonymic cues and narrative framing -- 7. Metaphor productivity and dual-mode instantiation -- Conclusion: invariance and beyond -- Glossary -- Bibliography -- Index -- About the author.
Рубрики: Metaphor.
Metaphor--Psychological aspects.
Metonyms.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
LANGUAGE ARTS & DISCIPLINES / Rhetoric
REFERENCE / Writing Skills
Metaphor.
Metaphor--Psychological aspects.
Metonyms.
Аннотация: Cross-referencing neurobiological knowledge with the invariance hypothesis, relevance theory, and frame semantics, Metaphor from the Ground Up: Understanding Figurative Language in Context unifies metaphor theory, fundamentally rethinks "context," and moves linguistics into the twenty-first century.
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