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DDC 658.4/038014
L 66

Li, Youzheng,.
    Organizational power and ethical subjectivity : : in light of comparative historical semiotics / / by Youzheng Li. - Newcastle upon Tyne, UK : : Cambridge Scholars Publishing,, ©2019. - 1 online resource. - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/5F7BBA76-4332-41E4-9FBF-049F5BCAF044. - ISBN 9781527531512 (electronic book). - ISBN 1527531511 (electronic book)
Description based on online resource; title from digital title page (viewed on April 15, 2019).

~РУБ DDC 658.4/038014

Рубрики: Organizational behavior.

   Semiotics.


   Knowledge management.


   BUSINESS & ECONOMICS / Industrial Management.


   BUSINESS & ECONOMICS / Management.


   BUSINESS & ECONOMICS / Management Science.


   BUSINESS & ECONOMICS / Organizational Behavior.


Li, Youzheng,. Organizational power and ethical subjectivity : [Электронный ресурс] : in light of comparative historical semiotics / / by Youzheng Li., ©2019. - 1 online resource. с.

1.

Li, Youzheng,. Organizational power and ethical subjectivity : [Электронный ресурс] : in light of comparative historical semiotics / / by Youzheng Li., ©2019. - 1 online resource. с.


DDC 658.4/038014
L 66

Li, Youzheng,.
    Organizational power and ethical subjectivity : : in light of comparative historical semiotics / / by Youzheng Li. - Newcastle upon Tyne, UK : : Cambridge Scholars Publishing,, ©2019. - 1 online resource. - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/5F7BBA76-4332-41E4-9FBF-049F5BCAF044. - ISBN 9781527531512 (electronic book). - ISBN 1527531511 (electronic book)
Description based on online resource; title from digital title page (viewed on April 15, 2019).

~РУБ DDC 658.4/038014

Рубрики: Organizational behavior.

   Semiotics.


   Knowledge management.


   BUSINESS & ECONOMICS / Industrial Management.


   BUSINESS & ECONOMICS / Management.


   BUSINESS & ECONOMICS / Management Science.


   BUSINESS & ECONOMICS / Organizational Behavior.


DDC 302.2/26
V 75


    Visual metaphor : : structure and process / / edited by Gerard J. Steen, University of Amsterdam. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, [2018]. - 1 online resource. - (Converging evidence in language and communication research ; ; volume 18). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/06CAA9A8-A313-458C-BEF8-FC7ED0FE3866. - ISBN 9789027263476 (pdf). - ISBN 9027263477
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Visual metaphor. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]. - ISBN 9789027201515
    Содержание:
Intro; Visual Metaphor; Editorial page; Title page; LCC data; Table of contents; Preface; Chapter 1. Introduction; References; Part I. Structure; Chapter 2. Ways with pictures: Visual incongruities and metaphor; 2.1 Introduction; 2.2 Visual incongruities: Three examples; 2.3 Visual incongruities defined; 2.4 Incongruity resolution; 2.5 Closing remarks; References; Chapter 3. VISMIP: Towards a method for visual metaphor identification; 3.1 Introduction; 3.2 VISMIP: Conceptualization; 3.3 VISMIP: Operationalization; 3.4 VISMIP: Application; References.
Appendix. Wu and Barsalou's (2009) taxonomy of properties (see Section 3.3.2)Chapter 4. VisMet 1.0: An online corpus of visual metaphors; 4.1 The VisMet corpus; 4.2 Theoretical background and related work; 4.3 Analyzing images in Vismet; 4.4 The VisMet website; 4.5 VisMet 1.0 and its future; Acknowledgements; References; Part II. Process; Chapter 5. Behavioral evidence for VISMIP; 5.1 Introduction; 5.2 Method; 5.3 General understanding; 5.4 Units of analysis and finding incongruity; 5.5 Testing the need for comparison and testing non-literal meaning.
5.6 Potential explanation by cross-domain mapping5.7 Conclusion; References; Chapter 6. How visual form affects metaphoric conceptualization: The role of shape similarity; 6.1 Introduction; 6.2 Formal differences between verbal and visual metaphor; 6.3 Juxtaposition as a visual syntactic template; 6.4 Shape Similarity; 6.5 Study 1; 6.6 Study 2; 6.7 Conclusion; References; Chapter 7. Conventionality in visual metaphor; 7.1 Introduction; 7.2 Conceptual Metaphor Theory and the role of conventionality; 7.3 Metaphor processing: The career of metaphor; 7.4 The career of visual metaphor.
7.5 General conclusionAcknowledgements; References; Chapter 8. Conclusion; 8.1 Discussion of the research presented in this book; 8.2 Further research; References; Index.

~РУБ DDC 302.2/26

Рубрики: Visual metaphor.

   Semiotics.


   LANGUAGE ARTS & DISCIPLINES--Linguistics--Historical & Comparative.


   LANGUAGE ARTS & DISCIPLINES--Composition & Creative Writing.


   LANGUAGE ARTS & DISCIPLINES--Rhetoric.


   REFERENCE--Writing Skills.


   Metaphor.


   Nonverbal communication.


Аннотация: Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Доп.точки доступа:
Steen, Gerard, \editor.\

Visual metaphor : [Электронный ресурс] : structure and process / / edited by Gerard J. Steen, University of Amsterdam., [2018]. - 1 online resource. с. (Введено оглавление)

2.

Visual metaphor : [Электронный ресурс] : structure and process / / edited by Gerard J. Steen, University of Amsterdam., [2018]. - 1 online resource. с. (Введено оглавление)


DDC 302.2/26
V 75


    Visual metaphor : : structure and process / / edited by Gerard J. Steen, University of Amsterdam. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, [2018]. - 1 online resource. - (Converging evidence in language and communication research ; ; volume 18). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/06CAA9A8-A313-458C-BEF8-FC7ED0FE3866. - ISBN 9789027263476 (pdf). - ISBN 9027263477
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Visual metaphor. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]. - ISBN 9789027201515
    Содержание:
Intro; Visual Metaphor; Editorial page; Title page; LCC data; Table of contents; Preface; Chapter 1. Introduction; References; Part I. Structure; Chapter 2. Ways with pictures: Visual incongruities and metaphor; 2.1 Introduction; 2.2 Visual incongruities: Three examples; 2.3 Visual incongruities defined; 2.4 Incongruity resolution; 2.5 Closing remarks; References; Chapter 3. VISMIP: Towards a method for visual metaphor identification; 3.1 Introduction; 3.2 VISMIP: Conceptualization; 3.3 VISMIP: Operationalization; 3.4 VISMIP: Application; References.
Appendix. Wu and Barsalou's (2009) taxonomy of properties (see Section 3.3.2)Chapter 4. VisMet 1.0: An online corpus of visual metaphors; 4.1 The VisMet corpus; 4.2 Theoretical background and related work; 4.3 Analyzing images in Vismet; 4.4 The VisMet website; 4.5 VisMet 1.0 and its future; Acknowledgements; References; Part II. Process; Chapter 5. Behavioral evidence for VISMIP; 5.1 Introduction; 5.2 Method; 5.3 General understanding; 5.4 Units of analysis and finding incongruity; 5.5 Testing the need for comparison and testing non-literal meaning.
5.6 Potential explanation by cross-domain mapping5.7 Conclusion; References; Chapter 6. How visual form affects metaphoric conceptualization: The role of shape similarity; 6.1 Introduction; 6.2 Formal differences between verbal and visual metaphor; 6.3 Juxtaposition as a visual syntactic template; 6.4 Shape Similarity; 6.5 Study 1; 6.6 Study 2; 6.7 Conclusion; References; Chapter 7. Conventionality in visual metaphor; 7.1 Introduction; 7.2 Conceptual Metaphor Theory and the role of conventionality; 7.3 Metaphor processing: The career of metaphor; 7.4 The career of visual metaphor.
7.5 General conclusionAcknowledgements; References; Chapter 8. Conclusion; 8.1 Discussion of the research presented in this book; 8.2 Further research; References; Index.

~РУБ DDC 302.2/26

Рубрики: Visual metaphor.

   Semiotics.


   LANGUAGE ARTS & DISCIPLINES--Linguistics--Historical & Comparative.


   LANGUAGE ARTS & DISCIPLINES--Composition & Creative Writing.


   LANGUAGE ARTS & DISCIPLINES--Rhetoric.


   REFERENCE--Writing Skills.


   Metaphor.


   Nonverbal communication.


Аннотация: Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Доп.точки доступа:
Steen, Gerard, \editor.\

DDC 306.44
A 53

Anastassov, Vassil Hristov,.
    Power and truth in political discourse : : language and ideological narratives / / by Vassil Hristov Anastassov. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, ©2018. - 1 online resource (xx, 107 pages). - Includes bibliographical references (pages 105-107). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AAA80468-88D5-4F6F-A459-27646B8DAF9C. - ISBN 9781527523579 (electronic bk.). - ISBN 1527523578 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Anastassov, Vassil Hristov. Power and truth in political discourse. - Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. - ISBN 1527507963

~РУБ DDC 306.44

Рубрики: Language and languages--Political aspects.

   Political science.


   Semiotics.


   Sociolinguistics.


   Ideology.


   Truth--Political aspects.


   Ideology.


   Language and languages--Political aspects.


   Political science.


   Semiotics.


   Sociolinguistics.


   POLITICAL SCIENCE / Public Policy / Cultural Policy


   SOCIAL SCIENCE / Anthropology / Cultural


   SOCIAL SCIENCE / Popular Culture


Аннотация: The book deals with the linguistic base of political discourse. It offers a theoretical model of the imbalance of power in human interaction from language communication to socio-political relations. It uses the basic principles of social semiotics to create a match between sociolinguistics and political science. The structural "semiology" of Ferdinand de Saussure and Roland Barthes' and Levi-Strauss' "myth" theories are referred to in support of the idea that human collective psychology is regularly manipulated by politically-based ideological narratives that "go without saying". In the movement "out" of the structuralist binary oppositions between "right" and "wrong", Derrida's post-structural "deconstruction" contributes to the critique of western liberal democracy as regards "equality" and communal knowledge about the political truth.The book will appeal to researchers and university students of both linguistics and political science, as well as specialists in philosophy of language, philosophy of politics, communication theory and social psychology.--

Anastassov, Vassil Hristov,. Power and truth in political discourse : [Электронный ресурс] : language and ideological narratives / / by Vassil Hristov Anastassov., ©2018. - 1 online resource (xx, 107 pages) с.

3.

Anastassov, Vassil Hristov,. Power and truth in political discourse : [Электронный ресурс] : language and ideological narratives / / by Vassil Hristov Anastassov., ©2018. - 1 online resource (xx, 107 pages) с.


DDC 306.44
A 53

Anastassov, Vassil Hristov,.
    Power and truth in political discourse : : language and ideological narratives / / by Vassil Hristov Anastassov. - Newcastle upon Tyne : : Cambridge Scholars Publishing,, ©2018. - 1 online resource (xx, 107 pages). - Includes bibliographical references (pages 105-107). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AAA80468-88D5-4F6F-A459-27646B8DAF9C. - ISBN 9781527523579 (electronic bk.). - ISBN 1527523578 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Anastassov, Vassil Hristov. Power and truth in political discourse. - Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. - ISBN 1527507963

~РУБ DDC 306.44

Рубрики: Language and languages--Political aspects.

   Political science.


   Semiotics.


   Sociolinguistics.


   Ideology.


   Truth--Political aspects.


   Ideology.


   Language and languages--Political aspects.


   Political science.


   Semiotics.


   Sociolinguistics.


   POLITICAL SCIENCE / Public Policy / Cultural Policy


   SOCIAL SCIENCE / Anthropology / Cultural


   SOCIAL SCIENCE / Popular Culture


Аннотация: The book deals with the linguistic base of political discourse. It offers a theoretical model of the imbalance of power in human interaction from language communication to socio-political relations. It uses the basic principles of social semiotics to create a match between sociolinguistics and political science. The structural "semiology" of Ferdinand de Saussure and Roland Barthes' and Levi-Strauss' "myth" theories are referred to in support of the idea that human collective psychology is regularly manipulated by politically-based ideological narratives that "go without saying". In the movement "out" of the structuralist binary oppositions between "right" and "wrong", Derrida's post-structural "deconstruction" contributes to the critique of western liberal democracy as regards "equality" and communal knowledge about the political truth.The book will appeal to researchers and university students of both linguistics and political science, as well as specialists in philosophy of language, philosophy of politics, communication theory and social psychology.--

DDC 302.2
M 94


    Multimodality : : disciplinary thoughts and the challenge of diversity / / edited by Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov, Chiao-I Tseng. - 1515/9783110608694. - Berlin ; ; Boston : : De Gruyter Mouton,, [2019]. - 1 online resource (332 pages) ( час. мин.), 1515/9783110608694. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/09066F20-240E-4325-BDF2-688BB6E5864C. - ISBN 9783110608694 (PDF). - ISBN 3110608693 (electronic book). - ISBN 3110608057 (electronic book). - ISBN 9783110608052 (electronic bk.)
Description based on online resource; title from digital title page (viewed on December 09, 2019).
Параллельные издания:
1. Print version: :
2. Print version: :

~РУБ DDC 302.2

Рубрики: Modality (Linguistics)

   Communication--Methodology.


   Kommunikationsforschung.


   Kommunikationstheorie.


   Multimodalität.


   Semiotik.


   communication research.


   communication theory.


   multimodality.


   semiotics.


   Communication--Methodology.


   Modality (Linguistics)


Аннотация: Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study. -- Provided by publisher

Доп.точки доступа:
Wildfeuer, Janina, (1984-) \editor.\
Pflaeging, Jana, (1985-) \editor.\
Bateman, John A., \editor.\
Seizov, Ognyan., \editor.\
Tseng, Chiao-I, (1976-) \editor.\

Multimodality : [Электронный ресурс] : disciplinary thoughts and the challenge of diversity / / edited by Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov, Chiao-I Tseng., [2019]. - 1 online resource (332 pages) с.

4.

Multimodality : [Электронный ресурс] : disciplinary thoughts and the challenge of diversity / / edited by Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov, Chiao-I Tseng., [2019]. - 1 online resource (332 pages) с.


DDC 302.2
M 94


    Multimodality : : disciplinary thoughts and the challenge of diversity / / edited by Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov, Chiao-I Tseng. - 1515/9783110608694. - Berlin ; ; Boston : : De Gruyter Mouton,, [2019]. - 1 online resource (332 pages) ( час. мин.), 1515/9783110608694. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/09066F20-240E-4325-BDF2-688BB6E5864C. - ISBN 9783110608694 (PDF). - ISBN 3110608693 (electronic book). - ISBN 3110608057 (electronic book). - ISBN 9783110608052 (electronic bk.)
Description based on online resource; title from digital title page (viewed on December 09, 2019).
Параллельные издания:
1. Print version: :
2. Print version: :

~РУБ DDC 302.2

Рубрики: Modality (Linguistics)

   Communication--Methodology.


   Kommunikationsforschung.


   Kommunikationstheorie.


   Multimodalität.


   Semiotik.


   communication research.


   communication theory.


   multimodality.


   semiotics.


   Communication--Methodology.


   Modality (Linguistics)


Аннотация: Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study. -- Provided by publisher

Доп.точки доступа:
Wildfeuer, Janina, (1984-) \editor.\
Pflaeging, Jana, (1985-) \editor.\
Bateman, John A., \editor.\
Seizov, Ognyan., \editor.\
Tseng, Chiao-I, (1976-) \editor.\

DDC 302.2
M 59

Merrell, Floyd,.
    A Semiotic Theory of Texts / / Floyd Merrell. - Reprint 2019. - 1515/9783110855647. - Berlin ; ; Boston : : De Gruyter Mouton,, ©1985. - 1 online resource (244 p.). ( час. мин.), 1515/9783110855647. - (Approaches to Semiotics [AS] ; ; 70). - In English. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/CE99B61F-F5C2-4A54-8F87-3B8EC2114ACB. - ISBN 311085564X. - ISBN 9783110855647 (electronic bk.)
Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019).
Параллельные издания: Print version: :

~РУБ DDC 302.2

Рубрики: Semiotics.

   LANGUAGE ARTS & DISCIPLINES / Linguistics / General.


   Semiotics.


Merrell, Floyd,. A Semiotic Theory of Texts / [Электронный ресурс] / Floyd Merrell., ©1985. - 1 online resource (244 p.). с.

5.

Merrell, Floyd,. A Semiotic Theory of Texts / [Электронный ресурс] / Floyd Merrell., ©1985. - 1 online resource (244 p.). с.


DDC 302.2
M 59

Merrell, Floyd,.
    A Semiotic Theory of Texts / / Floyd Merrell. - Reprint 2019. - 1515/9783110855647. - Berlin ; ; Boston : : De Gruyter Mouton,, ©1985. - 1 online resource (244 p.). ( час. мин.), 1515/9783110855647. - (Approaches to Semiotics [AS] ; ; 70). - In English. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/CE99B61F-F5C2-4A54-8F87-3B8EC2114ACB. - ISBN 311085564X. - ISBN 9783110855647 (electronic bk.)
Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019).
Параллельные издания: Print version: :

~РУБ DDC 302.2

Рубрики: Semiotics.

   LANGUAGE ARTS & DISCIPLINES / Linguistics / General.


   Semiotics.


Page 1, Results: 5

 

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