Skip to content 
DDC 306.3
A 62
Anthropological approaches to understanding consumption patterns and consumer behavior / / Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili. - 4018/978-1-7998-3115-0. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2020]. - 1 online resource (xxiv, 546 pages) : : il ( час. мин.), 4018/978-1-7998-3115-0. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/600A01C6-10B4-4EA0-AB7D-F84F53A8A0A5
. - ISBN 1799831175 (electronic book). - ISBN 1799831183 (electronic bk.). - ISBN 9781799831181 (electronic bk.). - ISBN 9781799831174 (electronic bk.)
"Premier Reference Source" -- taken from front cover. Description based on online resource; title from digital title page (viewed on June 12, 2020).
Параллельные издания: Print version: : Anthropological approaches to understanding consumption patterns and consumer behavior. - Hershey : Business Science Reference, 2020. - ISBN 9781799831150
Содержание:
Section 1. Essential. Chapter 1. Leading the way to a sustainable future: the positive impact of a generation marketing campaign ; Chapter 2. Personalization 3.0: how personality can predict consumer behavior ; Chapter 3. Gifts as language: gift code between relatives ; Chapter 4. How to deal with corporations' complicatedness: a Brazilian example -- Section 2. Globalization. Chapter 5. Customer-oriented global supply chains: port logistics in the era of globalization and digitization ; Chapter 6. Impact of container shipping and ports on globalisation and consumer behaviour ; Chapter 7. Consumer acceptance and resistance factors toward smart retail stores ; Chapter 8. Value proposition of network companies providing restaurant services in Russia: analysis and evaluation ; Chapter 9. Cross-cultural differences and similarities in retailers' branding and digital maturity: a cross-border case study ; Chapter 10. If you want to trigger an emotional purchase, don't make your customers think: understanding customer decision making -- Section 3. Identity. Chapter 11. How Bollywood filmdom operates in India and in the international arena: consumption of Bollywood ; Chapter 12. Not a "coke and chips" holiday: museums in Danish coastal tourism ; Chapter 13. "Consumption" of past to define ethnic identity in real time and space: the case of Turkish georgians in Turkey and Germany ; Chapter 14. Dwelling and cult in the life and culture of the ancient georgians ; Chapter 15. Housing consumption: a territorial analysis of housing market drivers ; Chapter 16. Alpaca meat: constraints and reinforcements on consumption ; Chapter 17. The Portuguese luxury wine market: a study on the perceptions of wine brand managers ; Chapter 18. The consumer role for sustainable development: how consumers contribute sustainable development goals -- Section 4. Tendencies. Chapter 19. Automotive sector moving towards mobility companies: the new mobility landscape ; Chapter 20. The roles of time orientation and innate innovativeness on intentioned adoption of an AI innovation: the study of millennial consumers in London, UK ; Chapter 21. Decision making as a socio-cognitive process ; Chapter 22. Neuromarketing as an environmental awareness tool: the sustainable consumption ; Chapter 23. Merging explicit declarations with implicit response time to better predict behavior ; Chapter 24. The neuromarketing revolution: bringing science and technology to marketing insight.
Рубрики: Consumption (Economics)
Consumer behavior.
Consumer behavior.
Consumption (Economics)
Аннотация: "This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--
Доп.точки доступа:
Chkoniya, Valentina, (1977-) \editor.\
Madsen, Ana, (1977-) \editor.\
Buxrašvili, Paata, (1960-) \editor.\