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DDC 021.7
O-91
Ottolenghi, Carol, (1959-).
Intentional marketing : : a practical guide for librarians / / Carol Ottolenghi. - Lanham : : Rowman & Littlefield,, [2018]. - 1 online resource (xviii, 169 pages) : : illustrations. - (Practical guides for librarians ; ; 51). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1C4E1EC4-728A-4822-9EA7-5E490EF4D421
. - ISBN 9781538108499 (ebook). - ISBN 1538108496
Description based on print version record and CIP data provided by publisher.
Параллельные издания: Print version: : Ottolenghi, Carol, 1959- author. Intentional marketing. - Lanham : Rowman & Littlefield, [2018]. - ISBN 9781538108482
Содержание:
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
Рубрики: Libraries--Marketing.
Libraries.
Marketing.
Libraries
Marketing
Bibliothèques.
Marketing.
libraries (buildings)
marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--