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DDC 658.8001/9
A 53
Analyzing the strategic role of neuromarketing and consumer neuroscience / / Dincer Atli. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2020]. - 1 online resource : : il. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/34C70413-51C3-4143-A42C-A96F6FDA2BBF
. - ISBN 1799831280 (electronic book). - ISBN 9781799831297 (electronic bk.). - ISBN 1799831299 (electronic bk.). - ISBN 9781799831280 (electronic bk.)
"Premier Reference Source" -- taken from front cover. Description based on online resource; title from digital title page (viewed on June 11, 2020).
Параллельные издания: Print version: : Analyzing the strategic role of neuromarketing and consumer neuroscience. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799831266
Содержание:
Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking
Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index
Рубрики: Neuromarketing.
Consumer behavior.
Consumer behavior.
Neuromarketing.
Аннотация: "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
Доп.точки доступа:
Atli, Dincer, (1979-) \editor.\