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1.
Подробнее
G 54
Global branding : : breakthroughs in research and practice / / [edited by] Information Resources Management Association. - Hershey, PA : : Business Science Reference,, [2020]. - 1 online resource (2 volumes). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/74F5A4CD-F77E-400D-BFE2-E2BFC932E786. - ISBN 9781522592839 (electronic book). - ISBN 1522592830 (electronic book)
Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Global branding. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781522592822
Содержание:
Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities.
~РУБ DDC 658.8/27
Рубрики: Branding (Marketing)
International business enterprises.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing)
International business enterprises.
Аннотация: "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
Доп.точки доступа:
Information Resources Management Association,
G 54
Global branding : : breakthroughs in research and practice / / [edited by] Information Resources Management Association. - Hershey, PA : : Business Science Reference,, [2020]. - 1 online resource (2 volumes). - URL: https://library.dvfu.ru/lib/document/SK_ELIB/74F5A4CD-F77E-400D-BFE2-E2BFC932E786. - ISBN 9781522592839 (electronic book). - ISBN 1522592830 (electronic book)
Description based on online resource; title from digital title page (viewed on November 25, 2019).
Параллельные издания: Print version: : Global branding. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781522592822
Содержание:
Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities.
Рубрики: Branding (Marketing)
International business enterprises.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing)
International business enterprises.
Аннотация: "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
Доп.точки доступа:
Information Resources Management Association,
2.
Подробнее
H 22
Handbook of research on future policies and strategies for nation branding / / Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. - 4018/978-1-7998-7533-8. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2021]. - 1 online resource (27 PDFs (383 pages)) ( час. мин.), 4018/978-1-7998-7533-8. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/117354E7-7ADF-47FF-A49D-5FE563778264. - ISBN 1799875350 (ebook). - ISBN 9781799875352 (electronic bk.)
Description based on title screen (IGI Global, viewed 07/18/2021).
Параллельные издания: Print version: :
Содержание:
Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health.
~РУБ DDC 658.8/27
Рубрики: Place marketing.
Branding (Marketing)
Tourism.
Branding (Marketing)
Place marketing.
Tourism.
Аннотация: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--
Доп.точки доступа:
Pistikou, Viktoria, (1986-) \editor.\
Masouras, Andreas, (1980-) \editor.\
Komodromos, Marcos, \editor.\
IGI Global,
H 22
Handbook of research on future policies and strategies for nation branding / / Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. - 4018/978-1-7998-7533-8. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : : IGI Global,, [2021]. - 1 online resource (27 PDFs (383 pages)) ( час. мин.), 4018/978-1-7998-7533-8. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/117354E7-7ADF-47FF-A49D-5FE563778264. - ISBN 1799875350 (ebook). - ISBN 9781799875352 (electronic bk.)
Description based on title screen (IGI Global, viewed 07/18/2021).
Параллельные издания: Print version: :
Содержание:
Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health.
Рубрики: Place marketing.
Branding (Marketing)
Tourism.
Branding (Marketing)
Place marketing.
Tourism.
Аннотация: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--
Доп.точки доступа:
Pistikou, Viktoria, (1986-) \editor.\
Masouras, Andreas, (1980-) \editor.\
Komodromos, Marcos, \editor.\
IGI Global,
Страница 1, Результатов: 2