Электронный каталог

DDC 658.8/7
P 91

    Predicting trends and building strategies for consumer engagement in retail environments / / Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. - Hershey, PA : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AC4F48FB-8C3A-4716-9120-93F0F202D69F. - ISBN 9781522578574 (electronic bk.). - ISBN 1522578579 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : Business Science Reference, [2019]. - ISBN 9781522578567

Predicting trends and building strategies for consumer engagement in retail environments / [Электронный ресурс] / Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors., [2019]. - 1 online resource. с.

DDC 658.8/342
S 45

    Selected writings on financial and economical behaviours in the new economy / / edited by Saadet Ela Pelenk. - Newcastle upon Tyne, UK : : Cambridge Scholars Publishing,, ©2019. - 1 online resource (168 pages). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/B635E053-17E3-4DAB-BD40-4595C721DC9E. - ISBN 9781527537385 (electronic bk.). - ISBN 1527537382 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Selected writings on financial and economical behaviours in the new economy. - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2019. - ISBN 9781527536609

Selected writings on financial and economical behaviours in the new economy / [Электронный ресурс] / edited by Saadet Ela Pelenk., ©2019. - 1 online resource (168 pages) с.

DDC 658.8/34
H 22

    Handbook of research on retailing techniques for optimal consumer engagement and experiences / / [edited by] Fabio Musso, Elena Druica. - Hershey, PA : : IGA Global, Business Science Reference,, [2020]. - 1 online resource (xxiv, 571 pages). : il. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/5A2A0B2F-F87F-4A2A-B825-8CE975C83307. - ISBN 9781799814139 (electronic book). - ISBN 1799814130 (electronic book). - ISBN 9781799814146 (electronic book). - ISBN 1799814149 (electronic book)
Description based on online resource; title from digital title page (viewed on October 29, 2019).
Параллельные издания: Print version: : Handbook of research on retailing techniques for optimal consumer engagement and experiences. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799814122

Handbook of research on retailing techniques for optimal consumer engagement and experiences / [Электронный ресурс] / [edited by] Fabio Musso, Elena Druica., [2020]. - 1 online resource (xxiv, 571 pages). с.

DDC 658.8/342
E 51

    Emotional, sensory, and social dimensions of consumer buying behavior / / [edited by] Ana Maria Soares, Maher Georges Elmashhara. - Hershey, PA : : IGI Global, Business Science Reference,, [2020]. - 1 online resource (xx, 424 pages). : il. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/63350388-D0EC-4FA7-883C-7F0966069162. - ISBN 9781799822226 (electronic book). - ISBN 1799822222 (electronic book)
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Emotional, sensory, and social dimensions of consumer buying behavior. - Hershey, PA : Business Science Reference, 2020. - ISBN 9781799822202

Emotional, sensory, and social dimensions of consumer buying behavior / [Электронный ресурс] / [edited by] Ana Maria Soares, Maher Georges Elmashhara., [2020]. - 1 online resource (xx, 424 pages). с.

DDC 306.3
A 62

    Anthropological approaches to understanding consumption patterns and consumer behavior / / Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili. - 4018/978-1-7998-3115-0. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2020]. - 1 online resource (xxiv, 546 pages) : : il ( час. мин.), 4018/978-1-7998-3115-0. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/D089E7AA-41A8-4B9B-B468-4FCF091CAA5C. - ISBN 1799831175 (electronic book). - ISBN 1799831183 (electronic bk.). - ISBN 9781799831181 (electronic bk.). - ISBN 9781799831174 (electronic bk.)
"Premier Reference Source" -- taken from front cover. Description based on online resource; title from digital title page (viewed on June 12, 2020).
Параллельные издания: Print version: : Anthropological approaches to understanding consumption patterns and consumer behavior. - Hershey : Business Science Reference, 2020. - ISBN 9781799831150
    Содержание:
Section 1. Essential. Chapter 1. Leading the way to a sustainable future: the positive impact of a generation marketing campaign ; Chapter 2. Personalization 3.0: how personality can predict consumer behavior ; Chapter 3. Gifts as language: gift code between relatives ; Chapter 4. How to deal with corporations' complicatedness: a Brazilian example -- Section 2. Globalization. Chapter 5. Customer-oriented global supply chains: port logistics in the era of globalization and digitization ; Chapter 6. Impact of container shipping and ports on globalisation and consumer behaviour ; Chapter 7. Consumer acceptance and resistance factors toward smart retail stores ; Chapter 8. Value proposition of network companies providing restaurant services in Russia: analysis and evaluation ; Chapter 9. Cross-cultural differences and similarities in retailers' branding and digital maturity: a cross-border case study ; Chapter 10. If you want to trigger an emotional purchase, don't make your customers think: understanding customer decision making -- Section 3. Identity. Chapter 11. How Bollywood filmdom operates in India and in the international arena: consumption of Bollywood ; Chapter 12. Not a "coke and chips" holiday: museums in Danish coastal tourism ; Chapter 13. "Consumption" of past to define ethnic identity in real time and space: the case of Turkish georgians in Turkey and Germany ; Chapter 14. Dwelling and cult in the life and culture of the ancient georgians ; Chapter 15. Housing consumption: a territorial analysis of housing market drivers ; Chapter 16. Alpaca meat: constraints and reinforcements on consumption ; Chapter 17. The Portuguese luxury wine market: a study on the perceptions of wine brand managers ; Chapter 18. The consumer role for sustainable development: how consumers contribute sustainable development goals -- Section 4. Tendencies. Chapter 19. Automotive sector moving towards mobility companies: the new mobility landscape ; Chapter 20. The roles of time orientation and innate innovativeness on intentioned adoption of an AI innovation: the study of millennial consumers in London, UK ; Chapter 21. Decision making as a socio-cognitive process ; Chapter 22. Neuromarketing as an environmental awareness tool: the sustainable consumption ; Chapter 23. Merging explicit declarations with implicit response time to better predict behavior ; Chapter 24. The neuromarketing revolution: bringing science and technology to marketing insight.

Anthropological approaches to understanding consumption patterns and consumer behavior / [Электронный ресурс] / Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili., [2020]. - 1 online resource (xxiv, 546 pages) : с. (Введено оглавление)

DDC 658.8001/9
A 53

    Analyzing the strategic role of neuromarketing and consumer neuroscience / / Dincer Atli. - Hershey, PA : : Business Science Reference, an imprint of IGI Global,, [2020]. - 1 online resource : : il. - (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/34C70413-51C3-4143-A42C-A96F6FDA2BBF. - ISBN 1799831280 (electronic book). - ISBN 9781799831297 (electronic bk.). - ISBN 1799831299 (electronic bk.). - ISBN 9781799831280 (electronic bk.)
"Premier Reference Source" -- taken from front cover. Description based on online resource; title from digital title page (viewed on June 11, 2020).
Параллельные издания: Print version: : Analyzing the strategic role of neuromarketing and consumer neuroscience. - Hershey, PA : Business Science Reference, [2020]. - ISBN 9781799831266
    Содержание:
Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking
Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index

Analyzing the strategic role of neuromarketing and consumer neuroscience / [Электронный ресурс] / Dincer Atli., [2020]. - 1 online resource : с. (Введено оглавление)