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A 39
Almonds : : botany, production and uses / / edited by Rafel Socias i Company and Thomas M. Gradziel. - Boston, MA : : CABI,, [2017]. - 1 online resource : : il, карты. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/8C69CCD2-F0DD-4DFF-A4EB-13F3FBA18A12. - ISBN 9781780643557 (electronic bk.). - ISBN 1780643551 (electronic bk.). - ISBN 1786392631 (epub). - ISBN 9781786392633 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Almonds. - Boston, MA : CABI, [2017]. - ISBN 9781780643540
Содержание:
Taxonomy, Botany and Physiology / Rafel Socias i Company, Jos ̌M. Ansn̤ and Mara̕ T. Espiau -- History of Cultivation / Thomas M. Gradziel -- Production and Growing Regions / Thomas M. Gradziel, Robert Curtis and Rafel Socias i Company -- Almond in the Southern Hemisphere / Michelle Wirthensohn and Luis Iannamico -- Classical Genetics and Breeding / Ignasi Batlle, Federico Dicenta, Rafel Socias i Company, Thomas M. Gradziel, Michelle Wirthensohn, Henri Duval and Francisco J. Vargas -- Molecular Breeding and Genomics / Carolina Font i Forcada, Raquel Sǹchez-Přez, Iban Eduardo, Shu-Biao Wu and ℓngel Fernǹdez i Mart ̕-- Late-blooming Cultivar Development / Federico Dicenta, Raquel Sǹchez-Přez, Ignasi Batlle and Pedro Martn̕ez-Gm̤ez -- Pollen-Style (In)compatibility: Development of Autogamous Cultivars / Rafel Socias i Company -- Rootstock Development / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Gregory L. Reighard -- Propagation Techniques / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Mireia Bordas -- Orchard Management / Octavio Arquero and Katherine Jarvis-Shean -- Environmental Requirements / Jos ̌M. Alonso -- Almond Water Requirements / David Doll -- Almond Tree Nutrition / Saiful Muhammad, Sebastian Saa, Sat Darshan S. Khalsa, Steve Weinbaum and Patrick Brown -- Almond Diseases / Ana Palacio-Bielsa, Mariano Cambra, Carmen Martn̕ez, Antonio Olmos, Vicente Palls̀, Mara̕ M. Lp̤ez, James E. Adaskaveg, Helga Fr̲ster, Miguel A. Cambra, Henri Duval and Daniel Esmenjaud -- Almond Pests / Frank G. Zalom, Eva Nę︢z and Roger A. Baldwin -- Almond Harvesting / Jos ̌L. Espada Carb ̤and Joseph H. Connell -- Chemical Composition of Almond Nuts / Ossama Kodad -- World Almond Market / Ned T. Ryan -- Processing and Industrialization / Alexis Verd, ︢ Santiago Izquierdo and Rafel Socias i Company.
~РУБ DDC 634/.55
Рубрики: Almond.
Almonds.
Chemical composition.
Crop production.
Cultivars.
Cultivation.
Environmental factors.
Food processing.
Genetic improvement.
Genomics.
Harvesting.
History.
Incompatibility.
Industrialization.
Marketing.
Nutritive value.
Orchards.
Pests.
Plant breeding.
Plant composition.
Plant diseases.
Plant morphology.
Plant nutrition.
Plant pests.
Plant physiology.
Pollen.
Propagation.
Rootstocks.
Styles.
Taxonomy.
Water requirements.
Almond.
Аннотация: This book, containing 20 chapters, deals with almond taxonomy, morphology, physiology, cultivation history, production, breeding (classical and molecular), cultivar development, genomics, pollen-style (in)compatibility, rootstock development, propagation, orchard management, environmental and water requirements, nutrition, diseases, pests, harvesting, chemical composition, marketing, processing and industrialization.
Доп.точки доступа:
Socias i Company, R., (Rafel), \editor.\
Gradziel, T., (Thomas), \editor.\
A 39
Almonds : : botany, production and uses / / edited by Rafel Socias i Company and Thomas M. Gradziel. - Boston, MA : : CABI,, [2017]. - 1 online resource : : il, карты. - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/8C69CCD2-F0DD-4DFF-A4EB-13F3FBA18A12. - ISBN 9781780643557 (electronic bk.). - ISBN 1780643551 (electronic bk.). - ISBN 1786392631 (epub). - ISBN 9781786392633 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Almonds. - Boston, MA : CABI, [2017]. - ISBN 9781780643540
Содержание:
Taxonomy, Botany and Physiology / Rafel Socias i Company, Jos ̌M. Ansn̤ and Mara̕ T. Espiau -- History of Cultivation / Thomas M. Gradziel -- Production and Growing Regions / Thomas M. Gradziel, Robert Curtis and Rafel Socias i Company -- Almond in the Southern Hemisphere / Michelle Wirthensohn and Luis Iannamico -- Classical Genetics and Breeding / Ignasi Batlle, Federico Dicenta, Rafel Socias i Company, Thomas M. Gradziel, Michelle Wirthensohn, Henri Duval and Francisco J. Vargas -- Molecular Breeding and Genomics / Carolina Font i Forcada, Raquel Sǹchez-Přez, Iban Eduardo, Shu-Biao Wu and ℓngel Fernǹdez i Mart ̕-- Late-blooming Cultivar Development / Federico Dicenta, Raquel Sǹchez-Přez, Ignasi Batlle and Pedro Martn̕ez-Gm̤ez -- Pollen-Style (In)compatibility: Development of Autogamous Cultivars / Rafel Socias i Company -- Rootstock Development / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Gregory L. Reighard -- Propagation Techniques / Mara̕ J. Rubio-Cabetas, Antonio J. Felipe and Mireia Bordas -- Orchard Management / Octavio Arquero and Katherine Jarvis-Shean -- Environmental Requirements / Jos ̌M. Alonso -- Almond Water Requirements / David Doll -- Almond Tree Nutrition / Saiful Muhammad, Sebastian Saa, Sat Darshan S. Khalsa, Steve Weinbaum and Patrick Brown -- Almond Diseases / Ana Palacio-Bielsa, Mariano Cambra, Carmen Martn̕ez, Antonio Olmos, Vicente Palls̀, Mara̕ M. Lp̤ez, James E. Adaskaveg, Helga Fr̲ster, Miguel A. Cambra, Henri Duval and Daniel Esmenjaud -- Almond Pests / Frank G. Zalom, Eva Nę︢z and Roger A. Baldwin -- Almond Harvesting / Jos ̌L. Espada Carb ̤and Joseph H. Connell -- Chemical Composition of Almond Nuts / Ossama Kodad -- World Almond Market / Ned T. Ryan -- Processing and Industrialization / Alexis Verd, ︢ Santiago Izquierdo and Rafel Socias i Company.
Рубрики: Almond.
Almonds.
Chemical composition.
Crop production.
Cultivars.
Cultivation.
Environmental factors.
Food processing.
Genetic improvement.
Genomics.
Harvesting.
History.
Incompatibility.
Industrialization.
Marketing.
Nutritive value.
Orchards.
Pests.
Plant breeding.
Plant composition.
Plant diseases.
Plant morphology.
Plant nutrition.
Plant pests.
Plant physiology.
Pollen.
Propagation.
Rootstocks.
Styles.
Taxonomy.
Water requirements.
Almond.
Аннотация: This book, containing 20 chapters, deals with almond taxonomy, morphology, physiology, cultivation history, production, breeding (classical and molecular), cultivar development, genomics, pollen-style (in)compatibility, rootstock development, propagation, orchard management, environmental and water requirements, nutrition, diseases, pests, harvesting, chemical composition, marketing, processing and industrialization.
Доп.точки доступа:
Socias i Company, R., (Rafel), \editor.\
Gradziel, T., (Thomas), \editor.\
2.
Подробнее
O-91
Ottolenghi, Carol, (1959-).
Intentional marketing : : a practical guide for librarians / / Carol Ottolenghi. - Lanham : : Rowman & Littlefield,, [2018]. - 1 online resource (xviii, 169 pages) : : illustrations. - (Practical guides for librarians ; ; 51). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1C4E1EC4-728A-4822-9EA7-5E490EF4D421. - ISBN 9781538108499 (ebook). - ISBN 1538108496
Description based on print version record and CIP data provided by publisher.
Параллельные издания: Print version: : Ottolenghi, Carol, 1959- author. Intentional marketing. - Lanham : Rowman & Littlefield, [2018]. - ISBN 9781538108482
Содержание:
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
~РУБ DDC 021.7
Рубрики: Libraries--Marketing.
Libraries.
Marketing.
Libraries
Marketing
Bibliothèques.
Marketing.
libraries (buildings)
marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
O-91
Ottolenghi, Carol, (1959-).
Intentional marketing : : a practical guide for librarians / / Carol Ottolenghi. - Lanham : : Rowman & Littlefield,, [2018]. - 1 online resource (xviii, 169 pages) : : illustrations. - (Practical guides for librarians ; ; 51). - Includes bibliographical references. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1C4E1EC4-728A-4822-9EA7-5E490EF4D421. - ISBN 9781538108499 (ebook). - ISBN 1538108496
Description based on print version record and CIP data provided by publisher.
Параллельные издания: Print version: : Ottolenghi, Carol, 1959- author. Intentional marketing. - Lanham : Rowman & Littlefield, [2018]. - ISBN 9781538108482
Содержание:
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
Рубрики: Libraries--Marketing.
Libraries.
Marketing.
Libraries
Marketing
Bibliothèques.
Marketing.
libraries (buildings)
marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Libraries--Marketing.
Аннотация: "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
3.
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S 68
Smith, Terry,.
The Roots and Uses of Marketing Knowledge : : a Critical Inquiry into the Theory and Practice of Marketing / / Terry Smith. - 1515/9783110631708. - Berlin ; ; Boston : : De Gruyter,, [2020]. - 1 online resource (XVI, 219 pages) ( час. мин.), 1515/9783110631708. - In English. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/BD8AB37B-CB57-4C32-92F8-178568B48F0B. - ISBN 3110631709 (electronic book). - ISBN 9783110631708 (electronic book)
Description based on online resource; title from digital title page (viewed on July 24, 2020).
Параллельные издания:
1. Print version: :
2. Print version: :
~РУБ DDC 658.8
Рубрики: Marketing.
BUSINESS & ECONOMICS--Marketing--Research.
Marketing.
Аннотация: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing", the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
S 68
Smith, Terry,.
The Roots and Uses of Marketing Knowledge : : a Critical Inquiry into the Theory and Practice of Marketing / / Terry Smith. - 1515/9783110631708. - Berlin ; ; Boston : : De Gruyter,, [2020]. - 1 online resource (XVI, 219 pages) ( час. мин.), 1515/9783110631708. - In English. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/BD8AB37B-CB57-4C32-92F8-178568B48F0B. - ISBN 3110631709 (electronic book). - ISBN 9783110631708 (electronic book)
Description based on online resource; title from digital title page (viewed on July 24, 2020).
Параллельные издания:
1. Print version: :
2. Print version: :
Рубрики: Marketing.
BUSINESS & ECONOMICS--Marketing--Research.
Marketing.
Аннотация: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing", the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
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