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P 47
Persuasion in public discourse : : cognitive and functional perspectives / / edited by Jana Pelclová and Wei-lun Lu. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, [2018]. - 1 online resource. - (Discourse approaches to politics, society, and culture (DAPSAC) ; ; vol. 79). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A3A35C04-7ED9-4C52-994F-A6FB961F1446. - ISBN 9789027263599 (pdf). - ISBN 9027263590
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Persuasion in public discourse. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]. - ISBN 9789027201386
Содержание:
Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett -- Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović.
~РУБ DDC 808
Рубрики: Persuasion (Rhetoric)
Discourse analysis.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
REFERENCE / Writing Skills.
Аннотация: "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"--
Доп.точки доступа:
Pelclová, Jana, \editor.\
Lu, Wei-lun ((Linguist),) \ditor.\
P 47
Persuasion in public discourse : : cognitive and functional perspectives / / edited by Jana Pelclová and Wei-lun Lu. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, [2018]. - 1 online resource. - (Discourse approaches to politics, society, and culture (DAPSAC) ; ; vol. 79). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/A3A35C04-7ED9-4C52-994F-A6FB961F1446. - ISBN 9789027263599 (pdf). - ISBN 9027263590
Description based on print version record and CIP data provided by publisher; resource not viewed.
Параллельные издания: Print version: : Persuasion in public discourse. - Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]. - ISBN 9789027201386
Содержание:
Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett -- Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović.
Рубрики: Persuasion (Rhetoric)
Discourse analysis.
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
REFERENCE / Writing Skills.
Аннотация: "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"--
Доп.точки доступа:
Pelclová, Jana, \editor.\
Lu, Wei-lun ((Linguist),) \ditor.\
2.
Подробнее
O-52
Omar, Ahmed Abdulhameed,.
Strategic maneuvering for political change : : a pragma-dialectical analysis of Egyptian anti-regime columns / / Ahmed Abdulhameed Omar, Ain Shams University, Egypt. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, ©2019. - 1 online resource (vii, 188 pages) : il. - (Argumentation in context ; ; 16). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/60E17C50-1DD9-45D2-9AFF-8A78A0335D82. - ISBN 9789027262806 (electronic book). - ISBN 9027262802 (electronic book)
Description based on online resource; title from digital title page (viewed on March 21, 2019).
Параллельные издания: Print version: : Omar, Ahmed Abdulhameed, author. Strategic Maneuvering for Political Change. - Amsterdam ; Philadelphia, PA : John Benjamins Publishing Company, [2019]. - ISBN 9789027202383
Содержание:
Al Aswany's call for democracy in the Al Shorouk columns -- An argumentative characterization of Egyptian political columns -- Strategic maneuvering with arguments from example: the "active people" topic -- Strategic maneuvering by means of a narrative perspective: the "defeatable police" topic -- Strategic maneuvering by means of an allegorical fable: the "victorious protesters" topic.
~РУБ DDC 962.05/6
Рубрики: Arab Spring, 2010---History
Press--History--Egypt, 21st century.
POLITICAL SCIENCE / Essays.
POLITICAL SCIENCE / Government / General.
POLITICAL SCIENCE / Government / National.
POLITICAL SCIENCE / Reference.
Communication in politics.
Dissenters in literature.
Literature and society.
Persuasion (Rhetoric)
Politics and government.
Pragmatics.
Egypt--History, Protests, 2011-2013
Egypt.
Аннотация: In Strategic Maneuvering for Political Change, the author analyzes five political columns written before 2011 by Al Aswany, a prominent Egyptian novelist, using the lens of the extended pragma-dialectical theory of argumentation. What these texts have in common is the use of narrative, fictional and semi-literary techniques to strategically maneuver in supporting the feasibility of political change. It is a contribution to explain how an anti-regime writer paved the way to the Arab Spring in Egypt, and thus goes against a common opinion that the Arab Spring in Egypt was fortuitous or a wholly social-media-based movement. This monograph is an attempt to help argumentation theorists, linguists, analysts of narratives, and political scientists better understand and evaluate how fiction and narration can be effective means of persuasion in the domain of political communication. It therefore reconsiders the non-straightforward and artistic variants of the language of politics.
Доп.точки доступа:
Aswānī, ʻAlāʼ,
O-52
Omar, Ahmed Abdulhameed,.
Strategic maneuvering for political change : : a pragma-dialectical analysis of Egyptian anti-regime columns / / Ahmed Abdulhameed Omar, Ain Shams University, Egypt. - Amsterdam ; ; Philadelphia : : John Benjamins Publishing Company,, ©2019. - 1 online resource (vii, 188 pages) : il. - (Argumentation in context ; ; 16). - Includes bibliographical references and index. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/60E17C50-1DD9-45D2-9AFF-8A78A0335D82. - ISBN 9789027262806 (electronic book). - ISBN 9027262802 (electronic book)
Description based on online resource; title from digital title page (viewed on March 21, 2019).
Параллельные издания: Print version: : Omar, Ahmed Abdulhameed, author. Strategic Maneuvering for Political Change. - Amsterdam ; Philadelphia, PA : John Benjamins Publishing Company, [2019]. - ISBN 9789027202383
Содержание:
Al Aswany's call for democracy in the Al Shorouk columns -- An argumentative characterization of Egyptian political columns -- Strategic maneuvering with arguments from example: the "active people" topic -- Strategic maneuvering by means of a narrative perspective: the "defeatable police" topic -- Strategic maneuvering by means of an allegorical fable: the "victorious protesters" topic.
Рубрики: Arab Spring, 2010---History
Press--History--Egypt, 21st century.
POLITICAL SCIENCE / Essays.
POLITICAL SCIENCE / Government / General.
POLITICAL SCIENCE / Government / National.
POLITICAL SCIENCE / Reference.
Communication in politics.
Dissenters in literature.
Literature and society.
Persuasion (Rhetoric)
Politics and government.
Pragmatics.
Egypt--History, Protests, 2011-2013
Egypt.
Аннотация: In Strategic Maneuvering for Political Change, the author analyzes five political columns written before 2011 by Al Aswany, a prominent Egyptian novelist, using the lens of the extended pragma-dialectical theory of argumentation. What these texts have in common is the use of narrative, fictional and semi-literary techniques to strategically maneuver in supporting the feasibility of political change. It is a contribution to explain how an anti-regime writer paved the way to the Arab Spring in Egypt, and thus goes against a common opinion that the Arab Spring in Egypt was fortuitous or a wholly social-media-based movement. This monograph is an attempt to help argumentation theorists, linguists, analysts of narratives, and political scientists better understand and evaluate how fiction and narration can be effective means of persuasion in the domain of political communication. It therefore reconsiders the non-straightforward and artistic variants of the language of politics.
Доп.точки доступа:
Aswānī, ʻAlāʼ,
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