Handbook of research on entrepreneurship and marketing for global reach in the digital economy /

 

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DDC 658.8/72
H 22

    Handbook of research on entrepreneurship and marketing for global reach in the digital economy / / Luisa Cagica Carvalho and Pedro Isaias, editors. - Hershey, PA : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/1EF4AAF3-A1CE-4740-AD61-40A507219662 . - ISBN 9781522563082 (electronic bk.). - ISBN 1522563083 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Handbook of research on entrepreneurship and marketing for global reach in the digital economy. - Hershey, PA : Business Science Reference, [2019]. - ISBN 9781522563075

~РУБ DDC 658.8/72

Рубрики: Electronic commerce.

   Internet marketing.

   Entrepreneurship.

   Electronic commerce.

   Entrepreneurship.

   Internet marketing.

   BUSINESS & ECONOMICS / Industrial Management

   BUSINESS & ECONOMICS / Management

   BUSINESS & ECONOMICS / Management Science

   BUSINESS & ECONOMICS / Organizational Behavior

Аннотация: "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"--

Доп.точки доступа:
Carvalho, Luisa Cagica, (1970-) \editor.\
Isaias, Pedro, \editor.\

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