Predicting trends and building strategies for consumer engagement in retail environments /

 

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DDC 658.8/7
P 91

    Predicting trends and building strategies for consumer engagement in retail environments / / Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. - Hershey, PA : : Business Science Reference,, [2019]. - 1 online resource. - URL: https://library.dvfu.ru/lib/document/SK_ELIB/AC4F48FB-8C3A-4716-9120-93F0F202D69F . - ISBN 9781522578574 (electronic bk.). - ISBN 1522578579 (electronic bk.)
Print version record.
Параллельные издания: Print version: : Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : Business Science Reference, [2019]. - ISBN 9781522578567

~РУБ DDC 658.8/7

Рубрики: Retail trade.

   Consumer behavior.

   Marketing research.

   Consumer behavior.

   Marketing research.

   Retail trade.

   BUSINESS & ECONOMICS / Industrial Management

   BUSINESS & ECONOMICS / Management

   BUSINESS & ECONOMICS / Management Science

   BUSINESS & ECONOMICS / Organizational Behavior

Аннотация: "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

Доп.точки доступа:
Granata, Giuseppe, (1965-) \editor.\
Tartaglione, Andrea Moretta, (1971-) \editor.\
Tsiakis, Theodosios, (1978-) \editor.\

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